London Olympic

The London Summer Olympic Games 2012 has become the event everyone’s looking to cash in on and the Travel & Hospitality Industry isn’t too far behind as demonstrated in the interactive hotel pricing chart powered by RateGain.

Whether you are a Hotelier looking to compare prices with your competition or a traveler looking for price trends across London, the interactive chart has information to keep you engaged.

Pick a ‘Check-in Date’ between 16th July to 17th August to see how the prices are trending, along with the options to dive in based on granular details of ‘Star Rating’ (3 Star, 4 Star & 5 Star), ‘Location’(on the basis of Tube Zones/Geographic Location) and ‘Length of Stay’(1,2 & 3).

Hotel Rate Shopping Trends @ London 2012
what does it mean for you as a Hotelier and a Traveler...?

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* Chart based on data from 1416 hotels

RateGain has been tracking the ADR’s for over 1416 hotels and a snapshot of the information has been provided through the interactive hotel pricing charts. For a more comprehensive report on the trends, Contact us at

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Also see other reports from RateGain on Hotel Pricing Trends and Hotel Rate Rarity Trends.

21 June, 2012

Every week springs up a new surprise and a possible lack of demand has driven ADR's in most locations even lower. Prices across East & Central London have had yet another correction with the hotels getting a reality check based on demand and hence, further lowering their ADR's. The only outlier being the rising ADR's for July 26 as a check in date where hotels are still cashing in on the last minute traffic.

It was a welcome relief for travelers to see prices drop in 5 star hotels in West London to £422 from £835. East London is the most expensive location for 5 Star hotels, while Central London stands at the other end of the spectrum. The same trend is echoed for 4 star hotels as well. Things stand unchanged for 3 star hotels from last week, while there has been a drop in prices at East London and Heathrow. With the spike in prices making the price sensitive traveler shy away from booking, hotels have adapted to the supply demand situation and aptly cut down on the ADR's. It appears that hotels could be playing the waiting game to maximize profits with bookings from late travelers.

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14 June, 2012

With the games just a month away, the bookings have been on a rise and this has been echoed by the spike of ADR's across London. While East London seemed like the prime destination for booking last week, the hike in ADR's has driven travelers towards Central London where there's been a steady hike on ADR's. In fact, Hotels in East London have slashed prices to generate demand. For the week ending June 14, West London continues to be the most expensive location for 5 star hotels, while East London has seen a significant drop in ADR for the same category.

Among 4 star hotels, East London continues to offer the most expensive ADR's while there is some competition in the bottom with West London, Heathrow and Central London offering ADR's in the same range to lure customers. The 3 star hotels have quietly hiked up their prices with even the cheapest option based in Heathrow costing £83 as compared to £73 in the prior week. It appears that most hotels are cashing in on the demand created this week and thereby, causing a consistent spike across the board. It certainly wasn't the ideal week to be booking hotels as a traveler.

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8 June, 2012

While May seemed like the month for early travel plans, the drop in ADR's across several locations has in some sense stabilized the ADR's across the board. While the overall pattern seems to be stable, the pricing across 3 star hotels have been steadily rising. A quick comparison between Central & East London seems to indicate that ADR's in East London are still on a rally and seem to be rising further, while Central London presents a contrasting picture with stable prices and in some cases, even price drops across the 4 star hotels.

Based on the data for the week ending June 7, West London seems to be the most expensive location for 5 star hotels, while Central London still offers the same pricing for 5 star hotels as the previous week. For 4 star hotels, East London leads the way while Central London offers the cheapest prices yet again. East London provides the most expensive 3 star hotels as well with West London providing the cheapest option in the category. There was no availability in certain regions such as North London and Gatwick for 5 star hotels. This could be attributed to the lack of availability of rooms or to hotels preferring late bookings at higher prices. In either way, the games have provided enough highs and lows to work around with travel budgets.

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1 June, 2012

Even before the actual games, hoteliers have begun a pricing game just post the second week of May. While the ADR's seemed to be independent of the length of stay (LoS) prior to the second week of May, it has been a whole different ball game since then. The longer one stays, the higher is the ADR of the rooms and this is a trend consistently echoed across most hotels overall. However, there is a trend in Tube Zone 1 (Central London) and East London where there was a clear demarcation in pricing between different LoS's during the initial period of April & May, but over the last week of May, these prices seem to be declining, reflecting the decrease in demand. This could be attributed to the proximity of a location to the venue as well as the schedule of events to influence the demand for different LOS patterns in a particular region of the city. It remains to be seen if this trend will continue.

In terms of the actual prices, Gatwick pulls away from the rest as the most expensive locality to stay at, while Central London fill in the other end of the spectrum leaving a fair bit of pricing options for the price sensitive traveller. Surprisingly, East London (the venue of the games) still seems to be optimally priced in the mid-price region. Watch out for more trends as we get closer to the start of the games.