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According to data, the global retail value of the hotel business has surpassed $500 billion, with the US market accounting for $200 billion of that total. But how can you get the word out about your hotel in an industry that is becoming increasingly difficult daily? With online travel agencies (OTAs), SEO, CRM, and other factors to consider, hotel marketers might become overwhelmed. However, you understand that without a strong hotel marketing strategy, your hotel would struggle to meet its revenue and occupancy targets....