Effective Ways to Measure & Generate Demand – Part V

Over the last several weeks of the blog series Effective Ways to Measure & Generate Demand, we discussed the following steps in creating an efficient, effective and long-term demand generation strategy; Understand your Product, Customer(s), and Value Proposition Demand generation within the OTA segment Demand generation within the Online Discount segment Demand generation by Building…

Effective Ways to Measure & Generate Demand – Part IV

Over the last three weeks of the blog series “Effective Ways to Measure & Generate Demand“, we discussed the first steps in creating an efficient, effective and long-term demand generation strategy as well as demand generation within the OTA and Online Discount (Flash/Private sale) segments. I hope you have enjoyed the posts so far. In part…

Channel Manager for Hotels Advantages

Effective Ways to Measure & Generate Demand – Part III

Over the last 2 weeks of the blog series Effective Ways to Measure & Generate Demand, we discussed the first steps in creating an efficient, effective and long-term demand generation strategy as well as demand generation within the OTA segment. In part III of this series, we will discuss demand generation within the Online discount Segment;…

Effective Ways to Measure & Generate Demand – Part II

Last week in Part I of the Effective Ways to Measure & Generate Demand, we discussed the first 2 steps to creating an efficient, effective and long-term demand generation strategy which were; Understanding your product, customer(s), and value proposition Creating the correct pricing to attract your target customers In part II of this series, we will discuss…

Effective Ways to Measure and Generate Demand – Part I

Measuring and generating demand is always a question that prospective clients ask as it’s certainly a challenge many hoteliers face. In order to be successful, hotels must set up an efficient, effective and long-term demand generation strategy. In this blog series, we will take you through those steps from the most obvious to the less obvious.…