Author: Kushal Walia

Enhanced Audience Creation & New Reports for Linked 360 Campaigns Google Analytics 4 (GA4) has introduced significant updates that are reshaping how hotel marketers can track,...

Google has announced a significant update for publishers using AdSense: the introduction of programmatic bidding for inventory eligible for Limited ads, set to launch in Q1 2024....

The holiday season is a golden opportunity for hotels to boost their bookings. While many hotels have mastered the art of holiday sales, there's always room for improvement. In...

As 2023 draws to a close, it's time to look back at the significant strides made in the world of metasearch. This year has been pivotal, with advancements in user interfaces,...