Tips & Best Practices for Hospitality & Travel Professionals | RateGain Blog

In an ever-evolving digital landscape, where privacy concerns and regulatory requirements are shaping how businesses interact with customer data, hoteliers, like many other industries, must be proactive. With the introduction of confidential matching — powered by confidential computing — advertisers now have a secure and efficient way to connect and utilize first-party data while ensuring privacy is respected. This blog will break down what confidential matching means for ...

In the fast-paced world of hospitality, managing payments efficiently is crucial for maintaining a healthy cash flow and ensuring smooth operations. Recognizing this need, Expedia Group has introduced the Expedia Virtual Card (EVC)—a single-use credit card solution designed to streamline the payment process for hoteliers and property managers. This blog delves into the key features of the EVC and how it can revolutionize the way hotels manage their payments. What is the Ex...

The digital marketing landscape is as dynamic as your hotel's occupancy rates. With Google's cookie conundrum, AI's rapid evolution, and constant platform updates, it can be tough to keep up. But don't worry, we've got you covered. Let's dive into the latest digital marketing trends that matter most to hoteliers and figure out how to turn these updates into bookings. What's New in Paid Digital Marketing for Hoteliers? Cookie Cutter Concerns and AI Ambitions Alright,...

The digital advertising world has been in a state of flux for some time now, with privacy concerns and regulatory changes reshaping the landscape. The recent announcement by Google to delay the phasing out of third-party cookies has sent shockwaves through the industry. As a hotelier, you might be wondering how this impacts your marketing strategy and what steps you should take to navigate this evolving environment. The Cookie Conundrum: A Hotelier’s Perspective For years...

Google Ads, the ever-evolving platform for digital marketers, has recently rolled out significant changes to its query matching functionality. If you're in the hotel marketing sphere, these updates could have a direct impact on how you manage your campaigns. Here's a detailed look at what's new and why it matters for you: What's Changing? Google Ads is shifting towards a more automated approach in matching user queries with ads. Traditionally, exact match keywords meant y...

Imagine a high-intent traveler in New York scrolling through Instagram. Suddenly, they see an ad showcasing your hotel's infinity pool overlooking the lush Ubud rice terraces or Nusa Penida's panoramic horizons. Captivated, they click through to your website. In just a few taps, they've booked their stay and become the next guest you'll be hosting. This is why a hotel like yours needs effective digital marketing. Leveraging high-intent traveler data can optimize your hotel...

Right Metrics to Evaluate Your Hotel's Digital Marketing ROI Hotel marketing has evolved into a sophisticated blend of strategies designed to enhance visibility, drive bookings, and maximize revenue, especially in today's environment. However, with so many strategies, channels, and tactics at your disposal, how can you determine if your digital marketing efforts are truly paying off? That's where Return on Investment (ROI) becomes crucial. This blog serves as a comprehens...

As society becomes more inclusive, understanding the diverse spectrum of sexual orientations and gender identities is essential. This guide aims to clarify LGBTQIA+ terminology, fostering respect and empathy for all individuals. What Does LGBTQIA+ Stand For? LGBTQIA+ is an acronym representing different aspects of sexual orientation and gender identity. It stands for Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, Intersex, Asexual, and the plus symbol (+) to inc...

Google Marketing Live 2024 introduced a host of innovative updates, many of which can be leveraged effectively by hotel commercial and marketing teams. From AI-driven creative assets to immersive ad formats, these advancements are designed to enhance marketing efficiency and guest engagement. In this blog, we’ll dive into the key updates, explain why they matter, and provide practical tips on how hoteliers can use these tools to boost bookings and improve their marketing s...