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Putting User Experience at the center of a new problem

I have been practicing and preaching UX for the last 19 years across large and small organizations. I have had the fortune of working with organizations focussed on delivering exceptional experiences to the end user and delivered some innovative products across the globe. Luckily today, most organizations understand the relevance of crafting the right user […]

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Putting User Experience at the center of a new problem

I have been practicing and preaching UX for the last 19 years across large and small organizations. I have had the fortune of working with organizations focussed on delivering exceptional experiences to the end user and delivered some innovative products across the globe. Luckily today, most organizations understand the relevance of crafting the right user […]

Can Car Rental analytics help make better investment decisions?

Have you ever noticed that if you and your friend book an Uber cab for the same route and distance, both of you may be charged differently? That is Uber’s dynamic pricing coming into play! Pricing changes dynamically depending on customer data, local events and demand, besides many other factors. In a market where 78% […]

Top 3 considerations for blueprinting your content transformation

Too many organizations today rely on outdated or inefficient content distribution. Content should be treated as a business asset worthy of being produced efficiently, repurposed effectively and translated prescriptively. Not scattered like seeds with the hope it will grow new business. Do you have a Contenteur? Likely not. What’s needed is to think about content […]

All Stories

Putting User Experience at the center of a new problem

I have been practicing and preaching UX for the last 19 years across large and small organizations. I have had the fortune of working with organizations focussed on delivering exceptional experiences to the end user and delivered some innovative products across the globe. Luckily today, most organizations understand the relevance of crafting the right user […]

Can Car Rental analytics help make better investment decisions?

Have you ever noticed that if you and your friend book an Uber cab for the same route and distance, both of you may be charged differently? That is Uber’s dynamic pricing coming into play! Pricing changes dynamically depending on customer data, local events and demand, besides many other factors. In a market where 78% […]

Top 3 considerations for blueprinting your content transformation

Too many organizations today rely on outdated or inefficient content distribution. Content should be treated as a business asset worthy of being produced efficiently, repurposed effectively and translated prescriptively. Not scattered like seeds with the hope it will grow new business. Do you have a Contenteur? Likely not. What’s needed is to think about content […]

The Path to A Shared Future: Can car rentals help in turning around the industry slowdown ?

Gone are the times when buying a car was one of the first investments of a working professional for the sheer ease and convenience a self-owned vehicle gives you. The Digital consumer single-handedly has altered the entire automotive industry’s supply chain by impacting both production and consumption of goods. Car Manufacturers are trying to adjust […]

Delivering Duty of Care in the Age of Corporate Rogue Travel

Travel Management Companies (TMCs) came into existence to help large corporations, streamline, operationalize and seamlessly manage corporate travel process. A TMC can negotiate the best rates for a corporation, handle procurement, the right itinerary, freeing up employee’s time to focus on their core responsibilities i.e. to focus only on their work and realizing the objective […]