Our Blogs

We Are Bracing Ourselves: Are You?
March 20, 2020
Blog
The sudden outbreak of the novel COVID-19, which has been recently declared as a ‘pandemic’ by the WHO, has compelled many organizations to question and rethink on their readiness and agility to combat such global crisis. During this tough time, the most important aspects for companies to address are the well-being of their employees while maintaining business continuity. The current crisis has inadvertently started off a marathon exercise in concepts like ‘Work ...
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How to Capture Rate Integrity Issues in the Most Simplified Way
March 11, 2020
Blog
Rate disparity does not only dent your profits but also harms your hotel brand’s reputation. Maintaining rate parity across all distribution channels is, therefore, critical to your hotel chain. The complex task of achieving rate parity is all about maintaining ‘rate integrity’ by avoiding the temptation of offering dramatic discounts and, at the same time, having no justification for other guests who bought the same room for a much higher price. In the last s...
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Top 3 Rate Disparity Cases Acceptable to a Revenue Manager
March 4, 2020
Blog
Hotel revenue managers today face myriad of challenges while devising a holistic pricing strategy, driving top-line growth, and plugging revenue leakage. Maximizing revenue has become increasingly difficult due to the proliferation of multiple distribution channels including brand sites, Online Travel Agents (OTAs), and new-age channels such as mobile apps. Revenue managers need to constantly track prices across channels to ensure they are ahead of the competition, ...
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Rate Integrity: A Brand New Way of Increasing Direct Bookings
February 27, 2020
Blog
Maintaining rate parity is a consistent challenge for hotel revenue managers. In today’s hyper-digital travel industry, search engines, OTAs, and other digital platforms all promise a ‘lowest price guarantee,’ but few live up to the guest’s expectations. Inevitably, a guest finding a wide disparity in accommodation rates across channels loses ‘trust’ in the hotel and is less likely to stay loyal in the long-term. It’s no wonders that travelers are also confused ...
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Why Choose Rate Intelligence Over Rate Shopping?
February 19, 2020
Blog
The hotel industry is witnessing large-scale proliferation of Online Travel Aggregators (OTA) and high-price sensitivity. Hoteliers are, thus, spending innumerable hours on comparing competitive rates for making pricing decisions. For harnessing and optimizing new and existing revenue streams, hotel revenue managers need a comprehensive view into how the traveler perceives their brand and how their rates compare with those of their competitors. Creating a robust pri...
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Why a Rate Intelligence Experience Should Have the Best Art & Science Behind it
February 5, 2020
Blog
Hospitality industry gives the utmost importance to their guest experience. However, the industry has often ignored the simplification of rate intelligence, which drives its revenue management and thereby it’s top line. In my recent interactions with revenue managers, I noticed that they have to often go through a tedious grind to analyze and process the best rates, in order to stay ahead of their aggressive competitors. They have to look at competition, OTAs, ra...
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Our Point of View on the Modern Age Distribution Ecosystem
January 31, 2020
Blog
This is in continuation to my last article which talked about various challenges hoteliers face with respect to distribution technology & why we believe significant changes are required in this space to make it frictionless & rewarding. Since publishing this article, we at RateGain have spent several months deep diving into the pain points of hundreds of distribution leaders across various Hotels and demand partners to understand their business challenges an...
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Are You Leading A Future-Ready HR?
January 29, 2020
Blog
A lot of employers feel confident about the growth of their business and high employee morale, but they often face two significant challenges; finding the right people and motivating them. These two challenges always keep HR departments across different industries busy. The HR department is slowly becoming less about administrative tasks and more about adding strategic value to the organisation. In a matter of years from now, technology is destined to disrupt the...
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5 Ways to Ace Hospitality Marketing in 2020
January 20, 2020
Blog
The hospitality marketing industry is a curious mix of practices that have proven effective for decades now, and emerging trends that are taking the world by storm. And then you have a highly diverse market demographic, with wildly varying needs across segments. The millennial tourist eager to explore international destinations has little to do with high net worth individuals traveling primarily for work. Inevitably, this makes the job of hospitality marketers extre...
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