The landscape of hotel distribution is constantly evolving. With technology advancing at a bombarding speed and the traveller behaviour undergoing a massive shift, hotel distribution has started to play an increasingly important role in supporting the growth of hotel industry worldwide
Code Itineraries: A road map for the travel industry to unlock one trillion dollars in value by 2025
For Travel companies the disruption is not just from new entrants or nimble competition, but also from the connected traveler who might take his business elsewhere. The hour is upon Travel organizations to start on this digital journey now – before the disruption wave becomes a tsunami. Early movers, with a clear understanding of Code Itineraries, stand to win a piece of the Trillion dollar prize!
Today, when a customer wants to find a hotel, they will often search for options online, using a search engine like Google, or Bing. Indeed, Google’s search engine is a particularly useful tool for this purpose, because in many cases it will also display reviews, room rates, availability and location information as well. For hotel owners, it pays for their hotel’s website and any associated online content to be as visible as possible when people search for terms related to it.