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Busting a billion-dollar digital myth for cruise lines!

Cruise brands have an enviable position: with strong brand equity, a loyal customer base and a superior product, they enjoy massive profitability in the so-called Golden Age for Cruise Lines. Among the three largest operators worldwide, Carnival earns $31,181 per minute, while Royal Caribbean takes in $16,165 and NCL books $9,273. Buoyed by massive superships that [...]

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Busting a billion-dollar digital myth for cruise lines!

Cruise brands have an enviable position: with strong brand equity, a loyal customer base and a superior product, they enjoy massive profitability in the so-called Golden Age for Cruise Lines. Among the three largest operators worldwide, Carnival earns $31,181 per minute, while Royal Caribbean takes in $16,165 and NCL books $9,273. Buoyed by massive superships that [...]

The future of distribution strategy at your doorstep

We list 5 reasons why you should not miss conversations on hotel analytics, revenue management & distribution strategy, to boost your marketing RoI. The right room at the right price.’ We’ve all heard this popular mantra, repeated in multiple contexts and purchase scenarios, as a guiding principle for the hotel’s industry. At Distribution Strategy Studio (DSS), we break down this core concept and explore what’s at its crux: What makes luxury, […]

‘A Thousand Words’: Why Great Visuals Speak Directly, Fluently and Effortlessly

A Management Review Tool is an essential component of a Hotelier’s toolkit. With the evolution of online reviews, on-site plugins and social media, hoteliers have to constantly look at the big picture – who is talking about the brand? Where and what are they saying? From dedicated review sites to Meta Search platforms, the answer is multi-faceted and constantly changing. Capture visitor sentiment accurately, with feature-rich review tools Textual reviews have traditionally been the standard, coupled with ratings, recommendations, and other parameters. Now, with aggregators like TripAdvisor offering […]

All Stories

Busting a billion-dollar digital myth for cruise lines!

Cruise brands have an enviable position: with strong brand equity, a loyal customer base and a superior product, they enjoy massive profitability in the so-called Golden Age for Cruise Lines. Among the three largest operators worldwide, Carnival earns $31,181 per minute, while Royal Caribbean takes in $16,165 and NCL books $9,273. Buoyed by massive superships that [...]

The future of distribution strategy at your doorstep

We list 5 reasons why you should not miss conversations on hotel analytics, revenue management & distribution strategy, to boost your marketing RoI. The right room at the right price.’ We’ve all heard this popular mantra, repeated in multiple contexts and purchase scenarios, as a guiding principle for the hotel’s industry. At Distribution Strategy Studio (DSS), we break down this core concept and explore what’s at its crux: What makes luxury, […]

‘A Thousand Words’: Why Great Visuals Speak Directly, Fluently and Effortlessly

A Management Review Tool is an essential component of a Hotelier’s toolkit. With the evolution of online reviews, on-site plugins and social media, hoteliers have to constantly look at the big picture – who is talking about the brand? Where and what are they saying? From dedicated review sites to Meta Search platforms, the answer is multi-faceted and constantly changing. Capture visitor sentiment accurately, with feature-rich review tools Textual reviews have traditionally been the standard, coupled with ratings, recommendations, and other parameters. Now, with aggregators like TripAdvisor offering […]

New Age Data is Driving Growth for Travel Package Providers

With the advancement of digital technology, travelers are now leaving their digital footprint at multiple touch points, right from researching about possible destination for next vacation, to searching and making a booking, going for the trip and sharing feedback about the travel and stay. Cloud Technology today allows package providers to capture and store new [...]

7 Top Trends In Hotel Distribution Today

The landscape of hotel distribution is constantly evolving. With technology advancing at a bombarding speed and the traveller behaviour undergoing a massive shift, hotel distribution has started to play an increasingly important role in supporting the growth of hotel industry worldwide. There are a plethora of online booking platforms out there which aid the traveller […]