Our Blogs

Marketing Updates from Google Marketing Live (GML) 2024: What’s in it for Hoteliers?
May 27, 2024
Blog
Google Marketing Live 2024 introduced a host of innovative updates, many of which can be leveraged effectively by hotel commercial and marketing teams. From AI-driven creative assets to immersive ad formats, these advancements are designed to enhance marketing efficiency and guest engagement. In this blog, we’ll dive into the key updates, explain why they matter, and provide practical tips on how hoteliers can use these tools to boost bookings and improve their marketing s...
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Thank You, Booking.com, for Making Travel Easier, Together
May 22, 2024
Blog
Amsterdam, a city rich in history and charm, played host to an unforgettable event – Click.2024 by Booking.com. This year's conference raised the bar with its next-level setup, mind-blowing content, and the opportunity to reconnect with old and new friends, clients, and partners. Click.24: Making it Easier, Together A central theme of this year's Click.2024 was the transformative power of Generative AI and innovative marketing. Booking.com’s mission to mak...
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Crafting Winning Strategies with AI Overviews in Hotel Marketing
May 21, 2024
Blog
As Google continues to refine how information is aggregated and displayed in search results, AI Overviews offer a new, dynamic way for hotel marketers to boost their online visibility. This guide explores how hoteliers can effectively integrate and leverage AI Overviews within their digital marketing strategies. From optimizing content to enhance visibility in AI-generated search results to employing specific SEO techniques for better engagement, this guide provides actionabl...
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From AI Search to AR: Hotel Marketing Innovations from Google I/O 2024
May 17, 2024
Blog
Welcome to the future of hotel marketing! This year at Google I/O 2024, a plethora of AI innovations were announced that are set to revolutionize the way we connect with audiences. And in case of hotels, the same applies to the way hotels interact with their guests and improve their experiences. Let us now dive deeper into how these advancements can be harnessed to elevate your marketing strategies, drive engagement, and ultimately increase bookings. Whether it's through e...
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Maximizing Hotel ROI with Google Ads Performance Max Enhancements
April 29, 2024
Blog
Google Ads has recently updated its Performance Max (PMax) campaigns to enhance full-funnel optimization, which is crucial for marketers looking to streamline their advertising strategies across different customer journey stages. As Google Ads introduces significant updates to Performance Max campaigns, hoteliers have a prime opportunity to enhance their digital marketing strategies. These latest improvements are designed to sharpen ad targeting, optimize budget use, and e...
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Unlocking the World Through Words: 10 Essential Travel Books That Will Inspire Your Next Journey
April 23, 2024
Blog
Travel books are more than mere guides; they are portals to the world's soul, offering intimate glimpses into the lives, cultures, and landscapes far beyond our reach. From the philosophical meanderings across America to the spiritual quests through India, these ten books are your compass to a world waiting to be discovered. The Alchemist Author: Paulo Coelho GoodReads Rating: 3.91/5 "The Alchemist" is a story of self-discovery that chronicles the journey of ...
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New YouTube Shorts Ads Opportunities for Hotels
April 21, 2024
Blog
Google has recently introduced new advertising opportunities on YouTube Shorts, which is experiencing rapid growth with over two billion monthly logged-in users and 70 billion daily views. These opportunities include YouTube Select Shorts, a curated content lineup allowing advertisers to place their ads next to popular videos. ABCDs Framework For Shorts Ads Source The "ABCD" framework is a strategic approach designed to enhance the effectiveness of ads on platforms...
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How Google Ads Enhance Hotel Visibility
April 13, 2024
Blog
Nowadays, most travelers begin their trip planning by conducting extensive web research. As a result, Google is the most effective platform for hotel owners and marketers regarding internet visibility. Google generates more traffic than any other search engine, and regardless of how little of the material is about travel, Google makes it relevant in searches. Running regular ads for your hotels will help you obtain large traffic, which greatly boosts hotel marketing. In fa...
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Exploring the Potential of Increased Bookings through Channel Management
April 12, 2024
Blog
The enjoyment of working in hospitality originates from entertaining visitors, not interacting with systems. If you spend hours daily on routine duties and are concerned about overselling your rooms, a channel manager booking system may be for you. A hotel channel manager booking engine is a software system that connects a hotel reservation system to distribution channels like online travel agencies (OTAs). The information then flows, changing rates and availability and re...
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