Tips & Best Practices for Hospitality & Travel Professionals | RateGain Blog

As 2023 draws to a close, it's time to look back at the significant strides made in the world of metasearch. This year has been pivotal, with advancements in user interfaces, bidding methods, and tracking, all contributing to a more efficient and user-friendly experience in the travel and hospitality sector. Let's delve into the key highlights that shaped metasearch in 2023. Enhanced User Experience One of the most notable developments was Google's launch of a new...

Negative reviews influence people more than positive reviews. And, in this digital era, people compare every product and service before buying. In the hotel and hospitality industry, it is more common. So, hoteliers need to be one step ahead and make hotel bookings and services seamless and memorable for their guests. Which, in turn, helps you to become more trusted in the industry. So, the problem is providing the best possible guest experience without being overbooked. ...

Buenos Aires is experiencing a hotel booking frenzy like never before, all thanks to the enchanting melodies of Taylor Swift. The city recently played host to the global sensation's Eras tour, with three mesmerizing performances that drew in audiences from both near and far. As Swifties flocked to the Argentine capital, the hotel industry witnessed a historic surge in bookings, setting new records for the month of November. The impact of Taylor Swift's concerts reached bey...

The hospitality sector is seeing a sharp rise in competition as entrepreneurs strive to provide their clients with a distinctive experience. Not only do they want to provide the best services, but they also increase their revenue while doing so. This is where effective hotel revenue management comes into the picture. By employing specific tactics and the right tools, you can exponentially increase your hotel's revenue. If you are looking for a guide that briefs you abou...

Attention hoteliers, hotel marketeers, and revenue managers! There's something new in the world of Google Ads that you should be aware of: Performance Max Uplift Experiments. Introduced in October 2023, this feature is a game-changer for how you manage your online advertising. It allows you to measure the incremental benefits of using Performance Max alongside your existing search, video, discovery, and display campaigns. But before we proceed, let us first understand what...

As technology continues to reshape the way travelers plan and book their accommodations, hotels must stay ahead of the curve to meet the demands of modern guests. At the heart of this digital transformation is the hotel booking engine, a critical tool that can significantly impact a guest's booking experience and a hotel's bottom line. And so, we bring to you this guide to choosing the right hotel booking engine. This ultimate guide aims to assist hoteliers in navigating t...

Attention, hotel marketing professionals! Google AdSense has just rolled out a game-changing feature that could redefine the way you engage with potential guests: the "Related Search" within Auto Ads. What's New Google has introduced a new feature within AdSense Auto ads called "Related Search for Auto Ads." This feature allows publishers to display search terms related to the content on the pages their users are viewing. When a user chooses one of these suggested se...

Hey there, hoteliers and hospitality heroes! Gone are the days when Facebook's "Reach and Frequency" was the go-to for your ad campaigns. Say a big hello to "Reservation" - the new kid on the block, and oh boy, does it have perks for your hotel business! Facebook Ad Buying Types Facebook offers businesses ways to purchase ad space, known as "buying types." Diving deeper into the bustling world of Facebook ad strategies, it's crucial to understand the landscape before...

Managing hotel reservations efficiently is critical to ensure maximum occupancy and revenue. Yet, dealing with overbookings and cancellations remains a common challenge. This is where hotel booking engines come to the rescue. Read on to discover how hoteliers can harness the power of these engines to optimize room bookings, tackle overbookings, and minimize revenue losses due to cancellations. Understanding the Challenge: Hotel Cancellations Hotel cancellations are an i...