Our Blogs

See the Green Shoots of Recovery with Smart Distribution’s latest addition “Future Demand”
October 21, 2020
Blog
Skift Global Recovery Index, which provides granular insights on travel and hospitality industry recovery, shows that currently, we stand at 42% recovery compared to last year. The recovery index is growing week-on-week, but it is still a long journey ahead. The COVID-19 pandemic has left the Travel and Hospitality industry in a state of disturbance, confusion, and uncertainty. The challenges faced by hoteliers are multi-faceted. In simple words, it can be put as to...
Read More 0 likes
Seven Tactics to Keep your Hotel's Distribution Healthy and Highly Profitable
October 7, 2020
Blog
Efficient distribution is fundamental for the long-term health of your hotel chain. Getting each property’s inventory in front of the right guests at the right time at the right price means that you can convert more guests and enjoy profitable revenue management. Managing distribution efficiently requires a unique skill that combines a nuanced approach with a deft touch and a data-driven mind. It is a superpower really; the ability to tailor your distribution so ...
Read More 0 likes
Bespoke Strategies for Opening the Doors to the European Market
August 25, 2020
Blog
Mantras for Success The most preferred way to succeed is to choose a ZigZag path, and that means learning from various roles. One should get into a position, squeeze out the most from that, and then move to another one to learn something new. Doing this will eventually lead to the identification of the most appropriate role. Persistence is key to success. Showing tenacity and endurance helps us in the market place by preparing well for the future. Timing is everyth...
Read More 1 like
A New Era of Exploration is Coming to Hoteliers. Stay Tuned!
August 20, 2020
Blog
In the past, exploring opportunities in new source markets and demand channels came with both risk and time-consuming implementations on the part of the hotelier. To start, the exploration in itself was challenging, blind, and often left to vague promises and hope. It was hard to know what channels were producing, what the real target audience was, and what their buying power was. In simple words, “is this audience a good fit for my hotel, and will the revenue gener...
Read More 1 like
Perspectives with Paul Anthony, Commercial Excellence & Global Partnerships Sourcing Director, Hotelbeds
August 14, 2020
Blog
Paul Anthony is the Commercial Excellence and Global Partnerships Sourcing Director at Hotelbeds, the world’s leading bedbank. With a Masters Degree in Economics from the Edinburgh University, Paul began his professional career with Trinitour, a family-based business that was acquired by Hotelbeds 16 years ago. Since then, he has been a part of Hotelbeds. Paul is not only a member of the board of directors at Hotelbeds, but also has been responsible for handling man...
Read More 1 like
Perspectives with Saurabh Prakash: How Hotels Can Get Digital Right for Recovery
August 14, 2020
Blog
Go back to your last vacation! I, of course, don’t intend to make you feel bad, but think of why you planned it? Who told you about the attractions? Places to visit? There is a 50-50 chance that you either got inspired by Instagram or were influenced by a friend who went for that trip. However, with the situation changing so dynamically, it is difficult to plan based on the experiences shared by our loved ones. This, of course, is a cause of concern for Hotels as...
Read More 1 like
Perspectives with Debojo: How Survival Became A Success Metric at SpiceJet
July 22, 2020
Blog
Week after week, I have these conversations with leaders to get a chance and understand how you turn a crisis into a success. For this week’s fireside chat, I was rather excited to host my guest owing to the immense scope of learnings that I would get to learn from talking to Debojo. An old friend, Debojo, has been busy for the last decade on some of the most ambitious marketing projects executed in India. He became an entrepreneur at 26, providing digital solutions...
Read More 1 like
Strategies for Hoteliers to Get Back to Business for UK Market
July 20, 2020
Blog
The panel featured Sally Richards, Managing Director Raspberry Sky Services Limited, Shona Whitehead, Managing Partner Cogent Blue, Doug Greenwood, Director of Sales and Marketing, Cheval Collection, Alan O’Riordan, Co-Founder Apaleo, Claire Rowland, Director The Afro Marketer and was moderated by Maarten Edelman, AVP & Head of UK RateGain®. The agenda consisted of the current market situation in Europe and UK, changes in distribution landscape, revenue strategi...
Read More 1 like
Strategies for Hoteliers to Get Back to Business for Europe Market
July 20, 2020
Blog
Currently, the world is at a standstill as the Novel Coronavirus sweeps the globe. In such times of crisis, productions are halted, investments are low, risks are high and demand has dropped. The pandemic has not only ensured tremendous business loss but gross economical and financial loss as well. No industry is immune to the virus and the several consequences that come with it. One of the worst-hit has been the travel and hotel industry. This webinar focuses on Ho...
Read More 3 likes