Tips & Best Practices for Hospitality & Travel Professionals | RateGain Blog

The Hidden Cost of Delayed Pricing Decisions: Why Speed is the New Currency for OTA Success In the fast-paced, fiercely competitive world of online travel agencies (OTAs), success relies on agility. While competitive rates and broad inventory are foundational, they are no longer sufficient to secure an edge. In a market where prices can fluctuate multiple times an hour, speed has become the ultimate differentiator. For market managers, pricing specialists, and revenue lea...

The hospitality industry is at a pivotal moment. Rapid technological advancements, fluctuating demand patterns, and increasing competition have transformed the role of the Revenue Manager (RM) into one of the most dynamic positions within any hotel organization. What was once a role rooted in operational tasks and tactical decisions has evolved into a strategic function that drives overall business performance. At the heart of this transformation is Artificial Intelligence...

Hotel marketers, take a deep breath – 2024 was a whirlwind, wasn’t it? AI officially moved from buzzword to business-as-usual, with tools like Google’s Gemini and Microsoft’s Copilot changing how we create ads, manage campaigns, and even analyze performance. Privacy updates threw yet another curveball, with third-party cookies trying to fade into the sunset, but then Google reversed its decision, and platforms stepped up with new privacy-friendly targeting solutions. ...

In the ever-competitive travel and hospitality industry, efficient ad management can be the key to boosting bookings and enhancing brand presence. Microsoft Ads' latest launch of multi-format campaigns for Audience Ads promises to simplify campaign strategies, combining native, display, and video ad formats into a single campaign—saving hotel marketers valuable time, improving efficiency, and maximizing ROI by reducing redundant efforts and enabling cohesive budget management...

Mobile devices dominate travel bookings, and Expedia’s mobile app has hit record-breaking usage in 2023. Don’t miss out on this growing trend—tap into the power of mobile promotions to capture on-the-go travelers and increase your bookings. Why Mobile Promotions Matter Properties with mobile-exclusive offers on Expedia see an average 15% boost in gross booking value. Since 2019, Expedia Group has recorded a 25% rise in Average Booking Value and Average Daily Rate t...

2024 has been a transformative year for digital marketing, with Google Ads rolling out groundbreaking features tailored to elevate advertising performance. For hotel marketers, these innovations bring new opportunities to drive bookings, enhance guest experiences, and optimize budgets in an ever-competitive landscape. From AI-powered campaign enhancements to advanced audience targeting, Google Ads is reshaping how hotels connect with travelers. In this blog, we’ll explore ...

In the highly competitive world of hospitality, standing out in Google Search Ads can be the difference between an empty lobby and a fully booked hotel. However, creating ad copy that reflects your hotel's unique brand while appealing to a diverse audience can be time-consuming and resource-intensive. This is where Copycat, an AI-powered ad copy generation tool, steps in to revolutionize your advertising strategy. What is Copycat? Copycat is a cutting-edge Python package ...

Google has begun testing a stripped-down version of its hotel search feature in Germany, Belgium, and Estonia. The experiment replaces detailed search features like maps and hotel listings with a basic “ten blue links” format, offering only direct links to hotel websites and comparison platforms. This shift stems from compliance with the EU Digital Markets Act (DMA), which aims to curb the dominance of tech giants and foster fair competition. While this is a temporary test...

The digital marketing landscape is evolving at a rapid pace, and staying ahead of the curve has never been more important for hoteliers. From AI-driven advertising innovations to enhanced video capabilities across platforms, November 2024 has brought a range of updates that can redefine how hotels attract and engage travelers. These changes reflect the growing role of automation, personalization, and short-form content in shaping customer experiences. Whether it’s Google’s...