Our Blogs
Measuring and Reporting Sustainability Impact: Metrics for Hotels and Travel Sellers
September 6, 2023
Blog
Sustainability has become a paramount concern in the hotel and travel industry. As travelers increasingly seek eco-friendly and socially responsible options, hotels and travel sellers are recognizing the importance of measuring and reporting their sustainability impact. This not only helps in meeting the growing demand for responsible travel but also demonstrates a commitment to environmental and social responsibility.
Let us now delve into the essential metrics and strate...
Read More 0 likesReducing Carbon Footprint: Sustainable Practices for Tour Operators
September 5, 2023
Blog
In an era where environmental consciousness is paramount, the travel industry is undergoing a significant transformation towards sustainability. Tour operators, who play a pivotal role in shaping travelers' experiences, are increasingly embracing eco-friendly practices to reduce their carbon footprint.
Let us now explore various trends and sustainable practices for tour operators, highlighting how they can contribute to a greener, more responsible tourism industry.
The Gr...
Read More 0 likesEco-Friendly Practices in Vacation Rentals: A Win-Win for Guests and the Environment
September 4, 2023
Blog
Vacation rentals have become increasingly popular as travelers seek unique and comfortable accommodations. However, this growing trend also presents an opportunity and responsibility for property owners and managers to adopt eco-friendly practices.
Let us explore how eco-friendly practices in vacation rentals can become benefit both guests and the environment.
The Rise of Sustainable Travel
The travel industry is undergoing a transformation towards sustainability. Tr...
Read More 0 likesHow Green is your Hotel? Do Good and Show it to the World – on Google, for Example
September 3, 2023
Blog
Green, greener, more sustainable travel is becoming increasingly important to your guests. Google has created a tool to recognize “eco-certified” and green hotels. Here we’ll show you exactly what that means and how you can use it for your hotel too. After all, the demand for sustainable travel is increasing among your guests.
At the end of September last year, Google released a new feature in Google Hotel Search that makes it easier for you to shine a light on sustain...
Read More 0 likesThe Digital Evolution of UK Hospitality: A Historic Journey From Keys to Clicks
September 1, 2023
Blog
Join us on a fascinating journey through time as we uncover the captivating transformation of the United Kingdom's hospitality industry. It's a story that takes us from the clinking of physical keys to the seamless click of digital experiences, redefining the way guests are welcomed and served.
However, the remarkable evolution of UK hospitality was not without its challenges, including data security concerns and the constant battle to stand out in a sea of online competit...
Read More 0 likesExploring India's Travel Resurgence: From G20 Summit to Cricket Hype Amidst a High-Demand Festive Season
August 31, 2023
Blog, Trends and Insights
2023 is set to become one of the biggest years for India’s Inbound travel market
India's travel landscape is undergoing a dynamic transformation, marked by an unprecedented surge in travel demand. From the bustling streets of Delhi to the international skies above, the country is experiencing a remarkable influx of visitors, driven by a confluence of events, festivities, and a renewed sense of exploration.
Let us now unravel the reason of this surge, weaving together di...
Read More 1 likeSocial Media Meets Google Business Profile: Here's Why You Should Care
August 21, 2023
Blog
Hey there, digital-savvy hotel marketers! Get ready to elevate your hotel's digital game because Google just introduced an awesome feature that's about to change the game.
You can now add your social media links directly to your Google Business Profile, making your online presence even more dynamic and accessible.
Why It Matters: Connecting with Guests Made Easier
Picture this: Your potential guests searching for your hotel on Google can now find your social media li...
Read More 0 likesConnect the Dots: Decoding Common Hotel System Connectivity Challenges
August 18, 2023
Blog
Connecting the dots in a hotel’s technology landscape isn’t always as straightforward as it sounds. While the digital age has transformed guest experiences, it’s also introduced a new set of challenges. In the intricate web of technology that powers the modern hospitality industry, the challenge lies in maintaining seamless connectivity between various hotel systems. Despite the incredible potential that integrated systems offer, a range of issues can emerge, often causing di...
Read More 0 likesGA4's New User Data Export to BigQuery: Your Key to Hyper-Personalized Hotel Marketing
August 17, 2023
Blog
Hotel marketers, we have got some exciting news to share that could seriously up your marketing game. Google Analytics 4 (GA4) just unleashed a super cool feature – User Data export to BigQuery. Hold onto your hats, because this one's a game-changer!
So, what's the big deal?
Well, with this nifty new feature, you can export your audience and engagement data from GA4 to BigQuery. No more data staying stuck in one place – it's like giving your insights wings!
Imagine this:...
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