Distribution Strategy Studio is the first of a series of events organized by RateGain during 2018, exploring news and trends in travel distribution and revenue management. The first leg of this exciting itinerant journey (which will include cities and Countries all over the globe as Dubai, Milan, Colombia, Delhi, Mexico, Berlin and many more), will be in Madrid on the 16th of January.
Must Read Tips to Manage Rate Parity: While rate parity ensures that you have complete control of setting the bar for your room rates and ensure equal prices across all distribution channels, it destroys your chances to compete freely in the market and also makes you lose a voluminous amount of potential revenue as massive commissions to the OTAs.
3 cities had less than 10% of hotels in parity out of 4 cities surveyed
2 cities had less than 10% of hotels in Parity out of 5 cities surveyed
All 3 cities had less than 10% of hotels in Parity out of 3 cities surveyed
Reputation Management touches the hotel property as a whole and needs to be the responsibility of every department. ORM should go hand in hand with Revenue Management. Your hotel reputation should also guide you to use reviews to influence your decision-making process and effect change where required.
3 – Star Hotels: All 12 cities had less than 10% of hotels in parity out of 12 cities surveyed
4 – Star Hotels: 8 cities had less than 10% of hotels in Parity out of 12 cities surveyed
5 – Star Hotels: 7 cities had less than 10% of hotels in Parity out of a total of 10 cities surveyed
Hotels need to drive rate parity towards value differentiation than just price. With this article, we want to emphasize on the progress towards the Best Value Guarantee instead of Best Price Guarantee. Yet, a little attention on the key troublemakers can go a long way in warranting that, your hotel always stays ahead of the competition. Invest in a good Rate Parity Tool Now!