Our Blogs

Marching Forward: Celebrating Women's History Month 2024
March 4, 2024
Blog
March isn't just about the lingering cold or eagerly awaiting the arrival of spring. It's also a time to celebrate Women's History Month, a time dedicated to honoring the contributions and achievements of women throughout history and in contemporary society. It's a period for reflection, celebration, and advocacy, focusing on the strides women have made and the ongoing journey toward gender equality. Significance of the Month You might wonder, why do we need a whole mon...
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Google's New Move to Pause Low-Activity Ad Groups: Implications for Hoteliers
March 2, 2024
Blog
Google Ads Enhances Budget Efficiency with Automatic Pauses Hey hotel marketers! Starting March 11, Google Ads is implementing a new policy that's all about boosting your campaign's budget efficiency. Ad groups created at least 13 months ago with no impressions in the past year will automatically be paused. This rollout, expected to complete by April 30, aims to streamline your advertising efforts and ensure your budget is used effectively. Understanding the Automatic P...
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Google Maps' Generative AI Integration: A New Frontier for Hotel Discovery
January 31, 2024
Blog
Hello, hotel marketers! Exciting news from Google Maps – they're experimenting with large language models (LLM) to revolutionize how users discover places, including hotels. This AI integration promises to transform Google Maps from a simple navigation tool into a sophisticated discovery platform. The Power of Generative AI in Google Maps Google's integration of generative AI into Maps is set to answer queries more intuitively, offering recommendations for restaurants, shop...
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Google Tightens Policies on Sensitive Events in AdMob & AdSense: Implications for Hoteliers
January 22, 2024
Blog
Attention, hotel marketers! Google is rolling out a new Sensitive Events policy for its AdMob and AdSense Program Policies this February. Let's unpack what this means and why it's crucial for your hotel's digital strategy. Understanding AdSense & AdMob AdMob: AdMob is a mobile advertising platform designed specifically for app developers. It's a part of Google's vast advertising ecosystem. With AdMob, app developers can monetize their mobile apps by displaying in-app ads ...
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The Rise of Ajman: Your Next Hotel Opportunity in Middle East
January 7, 2024
Blog
As hoteliers, staying ahead of the curve in identifying emerging tourist destinations is crucial for strategic growth. One such hidden gem that has recently been making waves in the tourism industry is Ajman. This small yet vibrant emirate in the United Arab Emirates is witnessing a remarkable surge in tourist demand, presenting a golden opportunity for hoteliers in revenue management, distribution, and marketing. What's New in Ajman? Ajman's Impressive Growth in 202...
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Google Ads Shortcuts: A Hotelier's Guide to Efficient Marketing
January 7, 2024
Blog
Are you looking to streamline your Google Ads campaigns in 2024? Google Ads offers several shortcuts and features that can save you time and enhance your campaign results. Let’s dive into these time-saving tools and why they’re essential for your hotel's digital strategy. Google Ads Shortcuts: A Time-Saver for Hotel Marketers Remove Duplicate Keywords Over time, it’s easy to accumulate duplicate keywords in your Google Ads account, especially with changes in account man...
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Regional Challengers vs. Global Titans: OTAs Shaping the Booking Landscape in UAE
January 2, 2024
Blog
In 2023, the online travel industry emerged from the post-pandemic lull, surpassing 2019 levels and signaling a robust recovery. Anticipated to witness a 25% growth in revenue, this resurgence was notably fueled by a robust recovery in the Asia Pacific region, surpassing initial expectations. The growth narrative is distinctly led by booking platforms catering to the Asia-Pacific market, with names like Trip.com, TBO.com, and Rehlat exhibiting some of the most impressive g...
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5 Strategies for Success in the UAE Hospitality Industry
January 1, 2024
Blog
The UAE's hospitality landscape is dynamic and diverse, offering immense opportunities for growth. Understanding this diversity is not just interesting; it's essential for your success. Let's delve into how you can adapt and excel by catering to these varied tastes. 5 Key Strategies for Hotels to Succeed in UAE Cater to Key Source Markets Insight: India, the United Kingdom, Russia, and the United States are among the leading source markets for travelers to the U...
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Year in a Review: Key Digital Media Monetization for Hotels Trends that Shaped 2023
December 20, 2023
Blog
Hey hotel marketers! As we bid farewell to 2023, let's look back at the key trends in digital media monetization that have reshaped our industry. From brand safety to the rise of Connected TV (CTV), these trends are not just fleeting moments; they're the signposts guiding us into the future. Reflecting on 2023: Key Trends in Digital Media Monetizationfor Hotels Brand Safety Takes the Spotlight Brand safety has become a top priority, aligning with the need for qualit...
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