The degree of hotel rate parity in Australia and New Zealand between brand websites and the OTAs show variation by location in the September 2017 report.
|HOTEL RATE PARITY PERFORMANCE REPORT SEPTEMBER 2017 – AUSTRALIA AND NEW ZEALAND|
|Where does your City Stand?|
|3 – Star Hotels:Only 1 city had less than 10% of hotels in parity out of 7 cities surveyed
4 – Star Hotels: Only 1 city had less than 10% of hotels in Parity out of 9 cities surveyed
5 – Star Hotels: No city had less than 10% of hotels in Parity out of a total of 9 cities surveyed
Rate Parity is important for hotels to maximise their revenue. Build a rate parity strategy to increase direct bookings, customer loyalty and reduced cost.