The degree of rate parity observed for hotels in the USA between brand websites and the OTAs show variation by location in the August 2017 report.
|RATE PARITY PERFORMANCE REPORT AUGUST 2017 – USA|
|Where does your City Stand?|
|3 – Star Hotels: All 12 cities surveyed had less than 10% of hotels in Parity
4 – Star Hotels: All 12 cities surveyed had less than 10% of hotels in Parity
5 – Star Hotels: 8 cities had less than 10% of hotels in Parity out of a total of 9 cities surveyed
Rate Parity is important for hotels to maximise their revenue. Build a rate parity strategy to increase direct bookings, customer loyalty and reduced cost.
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