Our Blogs
Google Ads' New Guide for Business Operation Verification and Its Importance for Hoteliers
December 14, 2023
Blog
Google Ads is introducing a comprehensive guide to assist advertisers with business operation verification. This development is particularly relevant for hotel marketers, as it aims to streamline the verification process and enhance transparency in advertising.
Google's Step-by-Step Guide
The new guide will provide detailed instructions on completing business operation verification, including reasons for potential failures and example scenarios. Accessible later this month,...
Read More 1 likeSeasonal Hotel Pricing Strategies to Maximize Profits
December 13, 2023
Blog
Whether it's a hotel or another business, ensuring that "the price is right" might be difficult. Unfortunately, lousy pricing tactics are responsible for 30% of business failures. That is only one of the reasons why developing effective hotel pricing strategies are critical.
Therefore, a hotel pricing plan is essential to hotel revenue management. It is the price you charge for each hotel room to book as many rooms as possible and maximize revenue. It's the sweet spot betw...
Read More 0 likesBenefits of Integrating a Hotel Booking Engine on Your Website
December 12, 2023
Blog
Have you ever thought about what your hotel’s first impression is?
It is a hassle-free online hotel booking.
But for that, you can depend on more than online travel agents (OTA). A booking engine can help hotels balance their distribution strategy and reduce reliance on online travel agents. Moreover, these agents often charge high commission fees.
The hotel search engines simplify the process from inquiry to confirmation for hostellers, which helps visitors book the...
Read More 0 likesWhat's New on GA4, and What it Means for Hoteliers
December 11, 2023
Blog
Enhanced Audience Creation & New Reports for Linked 360 Campaigns
Google Analytics 4 (GA4) has introduced significant updates that are reshaping how hotel marketers can track, analyze, and optimize their online campaigns. These updates include enhanced audience creation for Google Ads and new reports for linked 360 campaigns.
Enhanced Audience Creation for Google Ads
Direct Integration with Google Ads
GA4 now allows the creation and application of audiences, inc...
Read More 1 likeHoteliers, Alert! Google to Support Programmatic Bidding for Limited Ads from 2024
December 11, 2023
Blog
Google has announced a significant update for publishers using AdSense: the introduction of programmatic bidding for inventory eligible for Limited ads, set to launch in Q1 2024. This development opens new avenues for ad serving and revenue generation.
Understanding Limited Ads
Limited ads allow publishers to serve ads in a restricted manner, turning off the collection, sharing, and use of personal data for ad personalization. This means certain ad features are unavailable ...
Read More 1 likeHoliday Hotel Marketing: 5 Quick Wins for Maximum Bookings
December 8, 2023
Blog
The holiday season is a golden opportunity for hotels to boost their bookings. While many hotels have mastered the art of holiday sales, there's always room for improvement. In this blog, we'll explore some quick and effective strategies to maximize your holiday bookings and ensure your marketing efforts resonate with potential guests.
1. Generate Buzz Early
Start your holiday campaigns well before the season kicks off. The key is to engage potential guests at multiple touc...
Read More 1 like2023 in Review: Revolutionizing Travel with Metasearch Innovations
November 30, 2023
Blog
As 2023 draws to a close, it's time to look back at the significant strides made in the world of metasearch. This year has been pivotal, with advancements in user interfaces, bidding methods, and tracking, all contributing to a more efficient and user-friendly experience in the travel and hospitality sector.
Let's delve into the key highlights that shaped metasearch in 2023.
Enhanced User Experience
One of the most notable developments was Google's launch of a new ...
Read More 3 likesHow to Avoid Overbooking: Channel Manager Best Practices
November 24, 2023
Blog
Negative reviews influence people more than positive reviews. And, in this digital era, people compare every product and service before buying. In the hotel and hospitality industry, it is more common. So, hoteliers need to be one step ahead and make hotel bookings and services seamless and memorable for their guests. Which, in turn, helps you to become more trusted in the industry.
So, the problem is providing the best possible guest experience without being overbooked.
...
Read More 1 likeTaylor Swift's Spectacular Tour Sparks Unprecedented Hotel Booking Surge in Buenos Aires
November 23, 2023
Blog
Buenos Aires is experiencing a hotel booking frenzy like never before, all thanks to the enchanting melodies of Taylor Swift. The city recently played host to the global sensation's Eras tour, with three mesmerizing performances that drew in audiences from both near and far. As Swifties flocked to the Argentine capital, the hotel industry witnessed a historic surge in bookings, setting new records for the month of November.
The impact of Taylor Swift's concerts reached bey...
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