Our Blogs

Beyond Reach & Frequency: Hotels' New Era with Facebook's 'Reservation' Buying Type
October 12, 2023
Blog
Hey there, hoteliers and hospitality heroes! Gone are the days when Facebook's "Reach and Frequency" was the go-to for your ad campaigns. Say a big hello to "Reservation" - the new kid on the block, and oh boy, does it have perks for your hotel business! Facebook Ad Buying Types Facebook offers businesses ways to purchase ad space, known as "buying types." Diving deeper into the bustling world of Facebook ad strategies, it's crucial to understand the landscape before "Re...
Read More 18 likes
Managing Overbookings and Cancellations with Hotel Booking Engines
October 5, 2023
Blog
Managing hotel reservations efficiently is critical to ensure maximum occupancy and revenue. Yet, dealing with overbookings and cancellations remains a common challenge. This is where hotel booking engines come to the rescue. Read on to discover how hoteliers can harness the power of these engines to optimize room bookings, tackle overbookings, and minimize revenue losses due to cancellations. Understanding the Challenge: Hotel Cancellations Hotel cancellations are an inevi...
Read More 13 likes
Global Distribution System (GDS) vs. Channel Manager: Which is Right for Your Hotel
October 1, 2023
Blog
As a hotel owner or manager, you're continually exploring ways to boost your property's visibility, manage bookings efficiently, and maximize revenue. In the realm of hotel distribution and connectivity, two essential tools are often in the spotlight: GDS vs Channel Manager. They play distinct roles in the complex world of hotel distribution, and choosing the right one can significantly impact your business's success. Let us try to understand the merits and applications of...
Read More 13 likes
Why Bing Hotel Ads Should Be in Your Marketing Mix
September 28, 2023
Blog
Are you a tech-savvy hotelier looking to boost your revenue without diving into the Google ad frenzy? Look no further! Microsoft's Bing Hotel Ads could be your secret weapon. Let us explore why you should consider this platform and how it can translate into a healthier bottom line for your hotel. Why Bing Hotel Ads Matter Direct Bookings is gaining popularity due to several advantages. These include potential cost savings, flexible cancellation options, enhanced customer se...
Read More 9 likes
Unlocking Top Travel Destinations in Egypt: A Hotelier's Playbook
September 25, 2023
Blog
Egypt, with its rich history and diverse landscapes, offers an array of travel experiences. From the awe-inspiring pyramids of Giza to the tranquil shores of the Red Sea, there's something for every traveler. For hoteliers and Online Travel Agencies (OTAs), understanding these top travel destinations is key to success. Let us now uncover Egypt's top travel destinations and how hotels can cater to different types of travelers in these locations. Exploring Top Travel Destin...
Read More 7 likes
Shaping Success in Egypt's Dynamic Hospitality Landscape: A Roadmap for Hoteliers
September 22, 2023
Blog
Egypt's thriving hospitality sector offers a promising backdrop for hoteliers seeking success in an ever-evolving industry. As you embark on this journey, equipped with right insights, you hold the keys to unlock growth in this competitive landscape. #ICYMI: An Overview of Resilient Egypt Egypt's hospitality sector stands as a testament to adaptability and resilience. We witnessed a robust growth rate of 45.5% in the hotel sector and a noteworthy contribution of 5.1% to the...
Read More 7 likes