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Hoteliers, Learn About The Growing Importance of Hotel Online Reputation Management
July 4, 2017
Blog
“It takes a lifetime to build a good reputation, but you can lose it in a minute” - Will Rogers  Well said, indeed! Earning a good reputation is certainly not an overnight job. It is a continuous and incremental attempt towards high rating on online review sites and maximum positive reviews. Moreover, ensuring that online reputation management only gets better with time is a key concern and the topmost priority of all hotel revenue managers. Reviews rank second only to p...
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Engaging Travelers Through Social Media Can Reap Umpteen Benefits for Hotels
June 19, 2017
Blog
With 2.3 billion active users on social media, it is no surprise when 91 per cent of retail brands actively use two or more social media networks for their business, and the hospitality industry should be no different. Social Media has had its effect on almost every industry, including hospitality and travel. It has become a primary mode of propagation of any kind of promotional offers, news, advertisement, blogs or brand reviews for that matter. Thus, hospitality too cannot ...
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Approach For A Balanced Hotel Distribution Strategy - Learn Why Hotels Should Adopt It
June 14, 2017
Blog
The hospitality industry across the globe has witnessed strong growth levels in the last decade, mainly due to the explosion of the internet. This made it much easier for consumers to find and book hotels. With this change, also comes increased expectations for hotels to perform better than ever. The success depends on the profitability of rooms sold. Any room left unsold is a lost money-making opportunity. Setting the correct hotel distribution strategy can help to ensure th...
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9 Tips to Build a Hotel’s Facebook Strategy & Improve Guest Experience
June 6, 2017
Blog
Facebook has more than 1.94 billion monthly active users as of Q1 2017 i.e. one fourth of world population browse Facebook at least once a month. Also, according to statista.com survey research, among the most common ways for clients to endorse local businesses is word of mouth followed by Facebook; with 47% of respondents had endorsed local businesses through Facebook. RateGain®’s internal data shows growth in Facebook reviews and currently 10% of all hotel reviews are ...
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Top Trends: Millennial Travelers & the Hospitality Sector
May 30, 2017
Blog
Who are Millennial Travelers & What Do They Like? The hospitality industry worldwide has come a long way, witnessing stupendous growth year on year and with revenues pouring inconsistently. The face of the industry has undergone massive transformation recently, owing to rapid advancement in technology and subsequently consumer behavior. Quite interestingly, the Millennial generation (it refers to the generation of people born anywhere between the early 1980s and early 20...
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Evolving Role Of Hotel Revenue Manager - Part 4
May 26, 2017
Blog
Part 4 of 4 All that Big Data Matters - Hoteliers, learn how to leverage this data Hospitality industry captures numerous data from various sources. Guests start leaving a data stream from the instant they start their search till the time they check out. Technology experts, as well as hotels are beginning to get deeper with turning that data into actionable insights. However, for many hotels, this data is still largely underused. In our previous blogs of this series, we ...
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The Evolving Role of Revenue Managers - Part 3
May 24, 2017
Blog
Part 3 of 4 Hotels Choose your Competitive Set Wisely Selecting competitive set wisely is important for any hotelier. However, with the ease of search for the consumer, the obvious comp set is not always the case. In part 1 and part 2 of this series, we have read about How Modern Revenue Managers Bid Adieu to Traditional Revenue Managers with Evolving Role of Hotel Revenue Managers and Moving The Technology Way… Are You Ready Hoteliers. In this part, let us talk about th...
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