Our Blogs

Dynamic Pricing Strategy in Hotels for Hospitality Industry
May 18, 2023
Blog
Dynamic pricing — Airlines practice it. So do online retailers and sports event organizers. Should hotels be an exception, then? Also known as time-based pricing, dynamic pricing strategy is a revenue-management strategy employed by various industries, involving real-time tweaking of prices of products or services on the basis of their demand and supply. Dynamic pricing in the hotel Industry Thanks to sophisticated technology and the internet, the pricing operations of ho...
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Hotel Pricing Strategy: Maximizing Revenue Through Effective Pricing Techniques
May 18, 2023
Blog
Setting the right pricing strategy is a critical aspect of hotel revenue management. By implementing intelligent and data-driven pricing strategies, hotels can optimize their revenue, enhance profitability, and stay competitive in the dynamic hospitality industry. But before we delve into the various hotel pricing strategies, let us understand the basics of rate pricing, variable pricing, dynamic pricing, and occupancy-based yield management. What is a Hotel Pricing Str...
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How To Use Google Hotel Ads: A Complete Guide
May 18, 2023
Blog
In today's digital age, online advertising plays a crucial role in the success of hotels. It helps them reach a wider audience and generate more bookings. One such powerful advertising platform is Google Hotel Ads, which enables hotels to showcase their offerings to potential guests. But before we walk you through the process of using Google Ads for your hotel and optimizing your campaigns to drive more bookings, let us first understand what a Google Hotel Ad is. What ...
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Boost Your Hotel Revenue with Efficient Hotel Inventory Management
May 16, 2023
Blog
As revenue consultants, we have experience from lots of hotels. Many of them have already grasped the reality of demand-driven daily pricing based on multiple factors. However, where room pricing management has become more flexible, availability management has not. In spite of the fluid nature of demand where segmentation has lost a lot of its past emphasis, hotels still insist on treating their inventory as a compartmentalised box with little room to play. Thus, no soo...
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Cracking the Code: How to Benefit from Hotel Wholesalers
May 16, 2023
Blog
Hotel room wholesalers act as intermediaries between travel suppliers (hotels) and travel agents, providing a vital role in the distribution of hotel rooms and rates. Their primary function is to purchase products (rooms, rates, and packages) in bulk from hotels and sell them to various clients (travel agents, OTAs, and tour operators), who then offer them to their customers (guests). Wholesalers, such as AOTGroup, CN Travel, FollowMe2Africa, Helloworld Travel, Abreu Onlin...
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8 Easy Tips for Hotel Revenue Managers to Cope With Rate Parity Issues
May 15, 2023
Blog
While rate parity ensures that you have complete control of setting the bar for your room rates and ensure equal prices across all distribution channels, it destroys your chances to compete freely in the market and also makes you lose a voluminous amount of potential revenue as massive commissions to the OTAs. Hotel revenue managers face challenges with rate parity issues, which restrict their pricing freedom and lead to potential revenue loss. The hospitality industry has...
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What is Hotel Rate Parity? Why is it Important in the Hotel Industry?
May 15, 2023
Blog
In the dynamic and competitive landscape of the hotel industry, maintaining consistent pricing across various distribution channels is crucial for hoteliers. This is where the concept of hotel rate parity comes into play. Rate parity refers to the practice of offering the same room rates and terms across all distribution channels. However, to be able to use it to your advantage, it is important to understand the intricacies of rate or price parity and why it is integral to...
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18 Factors to Consider before Investing in Channel Manager for Your Hotel
May 14, 2023
Blog
Managing all room & rate combinations across multiple platforms is a task that generally falls in the lap of a Revenue Manager (RM). When a hotel has its RM updating room-rate combination on its distribution platform manually then they are wasting the time, which RM should have spent in strategizing. Most hotels today realize that and make use of technology and that’s where the channel manager comes into the picture. While a channel manager seems like a dream product mana...
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Crucial Hotel Sales Strategies to Boost Occupancy and Revenue
May 14, 2023
Blog
As a hotelier, your goal may be to offer a superlative guest experience, yet you do not disregard the fact that you are essentially administering an enterprise. Ergo, the art of vending hotel accommodations is quintessential to your triumph as a hospitality manager or operator. The key to success lies in prioritizing guest experience while also focusing on maximizing room occupancy, regardless of the season. This means developing effective hotel sales strategies to ensure ...
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