Our Blogs

Changing Markets Post-Pandemic: Guest Behaviors Changing Booking Inspiration
May 11, 2023
Blog
As the pandemic gradually creeps out, travel is making a strong comeback. But this comeback brought about monumental changes in guest behavior and booking inspiration. Post pandemic, hoteliers were simply playing catch up to meet the ever-evolving demands of the ‘changed’ customer. But what ‘changed’? How has the general traveler behavior and booking mentality changed since the world came out of its quarantined walls? The change is quite significant, and cannot be brush...
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What is Hotel Occupancy Rate? How to Calculate it?
May 6, 2023
Blog
Occupancy rate refers to the percentage of available units in a building or facility that are currently occupied by tenants or users. It is commonly used in the real estate industry to measure the level of demand for a particular property or market. A high occupancy rate is generally considered to be a positive sign for property owners, as it indicates strong demand for their units and the potential for higher rental income. Conversely, a low occupancy rate may indicate th...
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Is RevPAR the Best Metric to Measure Profitability?
May 5, 2023
Blog
RevPAR stands for Revenue Per Available Room, which is a key performance metric used in the hotel industry to evaluate a hotel's financial performance. RevPAR is calculated by multiplying a hotel's average daily room rate (ADR) by its occupancy rate. The formula for calculating RevPAR is as follows: RevPAR = ADR x Occupancy Rate For example, if a hotel has an ADR of $150 and an occupancy rate of 80%, the RevPAR would be $120 ($150 x 0.80 = $120). This means that on a...
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Why Should Hotels Update Content On OTAs Frequently?
May 5, 2023
Blog
Picture this: There is a man who used to work for ten solid hours. As soon as he clocked out of his office, he would see his friends, have some beer, watch a football match and sleep the night away. On weekends, he would go for mini excursions, treks, or bowling. This was a story of a lot of people, who strived to have a good work-life balance. Even when people such as the one in our example planned their vacations, they were more on the lines of discovering a new place an...
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Why Metasearch is critical for your Direct Bookings Strategy
May 4, 2023
Blog
With the increased usage of mobile, as well as travelers looking for more options the travel industry is now witnessing a shift in consumer behavior, with travelers looking for better deals for more exclusive destinations. While looking for these exclusive destinations, travelers expect seamless experiences from the minute they book, till the time they check out and while OTAs have been a critical partner in solving for distribution, destination properties that are targeti...
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Why Content on OTAs is Critical for Improving Conversion Rates
May 3, 2023
Blog
In today's world, when customers rely on online travel agencies (OTAs) to make hotel bookings, it is crucial for hotels to have accurate, complete, and engaging content on OTAs to improve their conversion rates. Unfortunately, many hotels lack the time, resources, and automation tools to keep their content up-to-date across multiple channels, leading to inaccurate and outdated information. This can have a significant impact on a hotel's reputation, bookings, and search result...
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How do Hotels Distribute Inventory to Drive Bookings
May 3, 2023
Blog
The hospitality industry is a diverse and complex landscape. One of the most important aspects of this industry is distribution, which refers to the process of getting hotel inventory to consumers through various channels. With the rise of online travel agencies (OTAs), hoteliers must navigate a complex distribution landscape to maximize their revenue and reach as many potential guests as possible. Why do hotels use third-party distribution channels? Increased Expos...
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What is RevPAR ? Why does it Matter?
May 1, 2023
Blog
RevPAR stands for Revenue per Available Room, which is a crucial metric used in the hospitality and tourism industry. RevPAR is a performance indicator that measures a hotel's ability to fill its available rooms and generate revenue from them. What is RevPAR ? RevPAR stands for Revenue Per Available Room. It is a widely used metric in the hotel industry that measures the average revenue earned per available room over a specific period of time. RevPAR is calculated by dividi...
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A Complete Guide to Hotel Marketing Strategy for 2023
April 30, 2023
Blog
A hotel's marketing strategy is an essential aspect of its overall business plan. It helps to attract guests and increase revenue by promoting the hotel's unique features and amenities. The essence of a proficient and successful hotel marketing strategy lies in the core components on which it stands. Let us discuss some key elements that make hotel marketing plans successful. Components of a High-Value Hotel Marketing Strategy Identify your Target Market The first...
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