Our Blogs

Unlocking New Revenue Streams: A Guide to Effective Channel Management for Hospitality Businesses
May 21, 2023
Blog
In the modern era of digitalization, managing your online distribution channels is crucial for the triumph of your esteemed hospitality enterprise. A proficient channel manager can facilitate you in efficiently allocating your inventory to diverse online travel agencies, direct booking engines, and metasearch engines, thereby expanding your outreach and maximizing your revenue. In this comprehensive article, we shall delve into the nuances of a channel manager, it's functi...
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Unveiling the Magic of Metasearch Engines: A Game Changer for Online Businesses
May 21, 2023
Blog
In today's digital era, metasearch engines have emerged as indispensable tools for businesses seeking to maximize their online visibility and drive bookings. With their ability to aggregate information from various sources, metasearch engines have revolutionized the way customers search and make purchasing decisions. Let us now delve into the world of metasearch engines, explore their significance, and understand why metasearch advertising has become an integral part of every...
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Where does Content Fit in the Evolution of Hotel Distribution?
May 20, 2023
Blog
Hospitality has come a long way, with the travel and tourism industry generating around USD 5.81 trillion. The onset of the pandemic brought about quite a few colossal changes in their functionality and engagement, both in good and bad ways. In the last few years, hotel distribution has seen quite a few shifts, including the sudden increase in distribution channels, increased usage of metasearch sites, shift of focus on reducing distribution costs, the introduction of bloc...
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Boost Your Hotel's Online Presence with a Hotel Content Management System
May 19, 2023
Blog
In today's digital era, where travelers increasingly rely on online information to make booking decisions, hoteliers need to prioritize their online presence and effectively manage their content. This is where a Hotel Content Management System (CMS) comes into play. Before we explore why a hotelier should care about using a Hotel CMS and the benefits it brings to their business, let us talk understand what a Hotel Content Management System is. What is a Hotel Content Ma...
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Streamline Your Hotel Pricing Strategy with Advanced Rate Shopping Software
May 18, 2023
Blog
In the competitive landscape of the hospitality industry, setting the right prices for your hotel rooms is crucial for maximizing revenue and staying ahead of the competition. One essential tool that can significantly enhance your pricing strategy is a hotel rate shopping software. But before delve into the relationship between rate shopping softwares and revenue management, and how these tools work in synergy to optimize revenue generation, let us first understand Rate Sh...
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Dynamic Pricing Strategy in Hotels for Hospitality Industry
May 18, 2023
Blog
Dynamic pricing — Airlines practice it. So do online retailers and sports event organizers. Should hotels be an exception, then? Also known as time-based pricing, dynamic pricing strategy is a revenue-management strategy employed by various industries, involving real-time tweaking of prices of products or services on the basis of their demand and supply. Dynamic pricing in the hotel Industry Thanks to sophisticated technology and the internet, the pricing operations of ho...
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Hotel Pricing Strategy: Maximizing Revenue Through Effective Pricing Techniques
May 18, 2023
Blog
Setting the right pricing strategy is a critical aspect of hotel revenue management. By implementing intelligent and data-driven pricing strategies, hotels can optimize their revenue, enhance profitability, and stay competitive in the dynamic hospitality industry. But before we delve into the various hotel pricing strategies, let us understand the basics of rate pricing, variable pricing, dynamic pricing, and occupancy-based yield management. What is a Hotel Pricing Str...
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How To Use Google Hotel Ads: A Complete Guide
May 18, 2023
Blog
In today's digital age, online advertising plays a crucial role in the success of hotels. It helps them reach a wider audience and generate more bookings. One such powerful advertising platform is Google Hotel Ads, which enables hotels to showcase their offerings to potential guests. But before we walk you through the process of using Google Ads for your hotel and optimizing your campaigns to drive more bookings, let us first understand what a Google Hotel Ad is. What ...
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Boost Your Hotel Revenue with Efficient Hotel Inventory Management
May 16, 2023
Blog
As revenue consultants, we have experience from lots of hotels. Many of them have already grasped the reality of demand-driven daily pricing based on multiple factors. However, where room pricing management has become more flexible, availability management has not. In spite of the fluid nature of demand where segmentation has lost a lot of its past emphasis, hotels still insist on treating their inventory as a compartmentalised box with little room to play. Thus, no soo...
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