Our Blogs

How to Ensure the Demand Generated is Translated into Increased Revenues?
July 11, 2016
Blog
Global travellers are spending more moolah than ever before, on hotel bookings alone these days. The global hospitality division is all set to observe a record flouting year in 2016. Hotel metrics like occupancy, RevPAR and ADR values are all geared up to break the previous records, as the forecast for the year 2016 is in fine fettle according to the leading hospitality research firm – STR. Another research by Killarney Hotels designates that the global hotel industry revenue...
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Brexit: The Impact on Travel and Tourism Industry, Now and Later
June 27, 2016
Blog
Now that the result of the UK referendum on membership of the EU is known, there is much for the travel industry to consider. The consequences of the decision in favour of Brexit will extend far and wide, not only in the UK but across Europe and the rest of the world. In the short term, the uncertainty and political upheaval have led to volatility in financial markets. The lower value of Sterling will result in higher operating costs for some businesses; fuel and energy...
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Create a new chapter in the relationship between Your Hotel & Guests with Chat Tools
June 21, 2016
Blog
This is a guest blog by our valued partner - GuestCentric. Did you know increasing your customer satisfaction and decreasing your cancellation ratio is not that tough as it may sound so? We all know that guest satisfaction and word-of-mouth are the keys to increase sales and drive success. We also know that many guests book a room in a hotel with refundable option but a big percentage of them still go shopping around. And at the end, they cancel it and as always, you kn...
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Effective Ways to Measure & Generate Demand – Part V
June 19, 2016
Blog
Over the last several weeks of the blog series Effective Ways to Measure & Generate Demand, we discussed the following steps in creating an efficient, effective and long-term demand generation strategy; Understand your Product, Customer(s), and Value Proposition Demand generation within the OTA segment Demand generation within the Online Discount segment Demand generation by Building a Strong Online Reputation In part V of this series, we will discuss dem...
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Effective Ways to Measure & Generate Demand – Part IV
June 17, 2016
Blog
Over the last three weeks of the blog series "Effective Ways to Measure & Generate Demand", we discussed the first steps in creating an efficient, effective and long-term demand generation strategy as well as demand generation within the OTA and Online Discount (Flash/Private sale) segments. I hope you have enjoyed the posts so far. In part IV of this series, we will discuss demand generation by Building a Strong Online Reputation. With an endless amount of information...
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Effective Ways to Measure & Generate Demand - Part II
June 15, 2016
Blog
Last week in Part I of the Effective Ways to Measure & Generate Demand, we discussed the first 2 steps to creating an efficient, effective and long-term demand generation strategy which were; Understanding your product, customer(s), and value proposition Creating the correct pricing to attract your target customers In part II of this series, we will discuss demand generation within the OTA market segment and how you can position your hotel to become a market le...
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Effective Ways to Measure & Generate Demand – Part III
June 15, 2016
Blog
Over the last 2 weeks of the blog series Effective Ways to Measure & Generate Demand, we discussed the first steps in creating an efficient, effective and long-term demand generation strategy as well as demand generation within the OTA segment. In part III of this series, we will discuss demand generation within the Online discount Segment; Flash Sales/Private Sales. One great way to generate more demand and gain occupancy, especially during the low season is throug...
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Effective Ways to Measure and Generate Demand - Part I
May 17, 2016
Blog
Measuring and generating demand is always a question that prospective clients ask as it's certainly a challenge many hoteliers face. In order to be successful, hotels must set up an efficient, effective and long-term demand generation strategy. In this blog series, we will take you through those steps from the most obvious to the less obvious. The first step in understanding demand generation is to fully understand your product, customer(s) and value proposition. Take for ...
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8 Top Tips to Choose the Right Hotel Channel Manager
May 3, 2016
Blog
In today’s dynamic and competitive marketplace, almost all hotels are resorting to channel management to manage room rates and availability across OTAs and maximize revenue. Numerous channel managers are mushrooming, with each one of them claiming a unique functionality and technology. This makes the selection of an efficient channel manager not only difficult but confusing too. Read further to get the 8 top tips to choose the most optimal channel management technology for...
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