Our Blogs

8 Easy Tips for Hotel Revenue Managers to Cope With Rate Parity Issues
May 15, 2023
Blog
While rate parity ensures that you have complete control of setting the bar for your room rates and ensure equal prices across all distribution channels, it destroys your chances to compete freely in the market and also makes you lose a voluminous amount of potential revenue as massive commissions to the OTAs. Hotel revenue managers face challenges with rate parity issues, which restrict their pricing freedom and lead to potential revenue loss. The hospitality industry has...
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What is Hotel Rate Parity? Why is it Important in the Hotel Industry?
May 15, 2023
Blog
In the dynamic and competitive landscape of the hotel industry, maintaining consistent pricing across various distribution channels is crucial for hoteliers. This is where the concept of hotel rate parity comes into play. Rate parity refers to the practice of offering the same room rates and terms across all distribution channels. However, to be able to use it to your advantage, it is important to understand the intricacies of rate or price parity and why it is integral to...
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18 Factors to Consider before Investing in Channel Manager for Your Hotel
May 14, 2023
Blog
Managing all room & rate combinations across multiple platforms is a task that generally falls in the lap of a Revenue Manager (RM). When a hotel has its RM updating room-rate combination on its distribution platform manually then they are wasting the time, which RM should have spent in strategizing. Most hotels today realize that and make use of technology and that’s where the channel manager comes into the picture. While a channel manager seems like a dream product mana...
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What is a Hotel Channel Manager? How Do You Choose the Perfect One?
May 14, 2023
Blog
In today's digital era, hoteliers face the challenge of keeping their rates in sync, expanding to hundreds of new distribution channels, and maximizing the occupancy of their hotels. There is, therefore, the need for efficient room inventory management across multiple online distribution channels. This is where a channel manager becomes indispensable. Choosing the perfect hotel channel manager software requires careful consideration. But to do that, we need to first und...
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How Can Content Solve The Expectation Gap for Hotels?
May 13, 2023
Blog
Content is the key to effective and targeted communication from the industry's end to the customer in today's hospitality landscape. Content is a lot more dynamic now and has reignited as one of the key revenue drivers for any hotel in the industry. For example, 51% of travelers in the U.S.A. spend around seven days before a trip conducting research. You will most likely lose a conversion if they aren't greeted with fresh content about your hotel and notice a content disparit...
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Changing Markets Post-Pandemic: Guest Behaviors Changing Booking Inspiration
May 11, 2023
Blog
As the pandemic gradually creeps out, travel is making a strong comeback. But this comeback brought about monumental changes in guest behavior and booking inspiration. Post pandemic, hoteliers were simply playing catch up to meet the ever-evolving demands of the ‘changed’ customer. But what ‘changed’? How has the general traveler behavior and booking mentality changed since the world came out of its quarantined walls? The change is quite significant, and cannot be brush...
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What is Hotel Occupancy Rate? How to Calculate it?
May 6, 2023
Blog
Occupancy rate refers to the percentage of available units in a building or facility that are currently occupied by tenants or users. It is commonly used in the real estate industry to measure the level of demand for a particular property or market. A high occupancy rate is generally considered to be a positive sign for property owners, as it indicates strong demand for their units and the potential for higher rental income. Conversely, a low occupancy rate may indicate th...
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Is RevPAR the Best Metric to Measure Profitability?
May 5, 2023
Blog
RevPAR stands for Revenue Per Available Room, which is a key performance metric used in the hotel industry to evaluate a hotel's financial performance. RevPAR is calculated by multiplying a hotel's average daily room rate (ADR) by its occupancy rate. The formula for calculating RevPAR is as follows: RevPAR = ADR x Occupancy Rate For example, if a hotel has an ADR of $150 and an occupancy rate of 80%, the RevPAR would be $120 ($150 x 0.80 = $120). This means that on a...
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Why Should Hotels Update Content On OTAs Frequently?
May 5, 2023
Blog
Picture this: There is a man who used to work for ten solid hours. As soon as he clocked out of his office, he would see his friends, have some beer, watch a football match and sleep the night away. On weekends, he would go for mini excursions, treks, or bowling. This was a story of a lot of people, who strived to have a good work-life balance. Even when people such as the one in our example planned their vacations, they were more on the lines of discovering a new place an...
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