Our Blogs
What is Hotel Occupancy Rate? How to Calculate it?
May 6, 2023
Blog
Occupancy rate refers to the percentage of available units in a building or facility that are currently occupied by tenants or users. It is commonly used in the real estate industry to measure the level of demand for a particular property or market.
A high occupancy rate is generally considered to be a positive sign for property owners, as it indicates strong demand for their units and the potential for higher rental income. Conversely, a low occupancy rate may indicate th...
Read More 7 likesIs RevPAR the Best Metric to Measure Profitability?
May 5, 2023
Blog
RevPAR stands for Revenue Per Available Room, which is a key performance metric used in the hotel industry to evaluate a hotel's financial performance. RevPAR is calculated by multiplying a hotel's average daily room rate (ADR) by its occupancy rate.
The formula for calculating RevPAR is as follows:
RevPAR = ADR x Occupancy Rate
For example, if a hotel has an ADR of $150 and an occupancy rate of 80%, the RevPAR would be $120 ($150 x 0.80 = $120). This means that on a...
Read More 4 likesWhy Should Hotels Update Content On OTAs Frequently?
May 5, 2023
Blog
Picture this: There is a man who used to work for ten solid hours. As soon as he clocked out of his office, he would see his friends, have some beer, watch a football match and sleep the night away. On weekends, he would go for mini excursions, treks, or bowling.
This was a story of a lot of people, who strived to have a good work-life balance. Even when people such as the one in our example planned their vacations, they were more on the lines of discovering a new place an...
Read More 5 likesWhy Metasearch is critical for your Direct Bookings Strategy
May 4, 2023
Blog
With the increased usage of mobile, as well as travelers looking for more options the travel industry is now witnessing a shift in consumer behavior, with travelers looking for better deals for more exclusive destinations.
While looking for these exclusive destinations, travelers expect seamless experiences from the minute they book, till the time they check out and while OTAs have been a critical partner in solving for distribution, destination properties that are targeti...
Read More 4 likesWhy Content on OTAs is Critical for Improving Conversion Rates
May 3, 2023
Blog
In today's world, when customers rely on online travel agencies (OTAs) to make hotel bookings, it is crucial for hotels to have accurate, complete, and engaging content on OTAs to improve their conversion rates. Unfortunately, many hotels lack the time, resources, and automation tools to keep their content up-to-date across multiple channels, leading to inaccurate and outdated information. This can have a significant impact on a hotel's reputation, bookings, and search result...
Read More 4 likesHow do Hotels Distribute Inventory to Drive Bookings
May 3, 2023
Blog
The hospitality industry is a diverse and complex landscape. One of the most important aspects of this industry is distribution, which refers to the process of getting hotel inventory to consumers through various channels. With the rise of online travel agencies (OTAs), hoteliers must navigate a complex distribution landscape to maximize their revenue and reach as many potential guests as possible.
Why do hotels use third-party distribution channels?
Increased Exposur...
Read More 4 likesWhat is RevPAR ? Why does it Matter?
May 1, 2023
Blog
RevPAR stands for Revenue per Available Room, which is a crucial metric used in the hospitality and tourism industry. RevPAR is a performance indicator that measures a hotel's ability to fill its available rooms and generate revenue from them.
What is RevPAR ?
RevPAR stands for Revenue Per Available Room. It is a widely used metric in the hotel industry that measures the average revenue earned per available room over a specific period of time. RevPAR is calculated by dividi...
Read More 4 likesA Complete Guide to Hotel Marketing Strategy
April 30, 2023
Blog
A hotel's marketing strategy is an essential aspect of its overall business plan. It helps to attract guests and increase revenue by promoting the hotel's unique features and amenities. The essence of a proficient and successful hotel marketing strategy lies in the core components on which it stands.
Let us discuss some key elements that make hotel marketing plans successful.
Components of a High-Value Hotel Marketing Strategy
Identify your Target Market
The first...
Read More 3 likesLatin America’s Hospitality Industry is Ready to Take the AI Leap into the Future
April 27, 2023
Blog
The COVID-19 pandemic has had a profound impact on the travel industry, challenging travel companies to adapt to changing consumer preferences, adopt new technologies, and innovate their business models. Against this backdrop, WTM Latin America 2023 – the leading global event for the Latin American travel industry – brought together industry leaders to discuss the key trends and strategies shaping the future of travel.
From the positive impact of AI and the emerg...
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