Tips & Best Practices for Hospitality & Travel Professionals | RateGain Blog

A hotel's marketing strategy is an essential aspect of its overall business plan. It helps to attract guests and increase revenue by promoting the hotel's unique features and amenities. The essence of a proficient and successful hotel marketing strategy lies in the core components on which it stands. Let us discuss some key elements that make hotel marketing plans successful. Components of a High-Value Hotel Marketing Strategy Identify your Target Market The first...

The COVID-19 pandemic has had a profound impact on the travel industry, challenging travel companies to adapt to changing consumer preferences, adopt new technologies, and innovate their business models. Against this backdrop, WTM Latin America 2023 – the leading global event for the Latin American travel industry – brought together industry leaders to discuss the key trends and strategies shaping the future of travel. From the positive impact of AI and the emerg...

The COVID-19 pandemic has brought the importance of sustainability into sharp focus, as people around the world have become acutely aware of the interconnectedness of our planet and the need for a more resilient and sustainable future. In the travel and hospitality industry, there has been a growing focus on sustainable practices and responsible tourism, with many companies implementing measures to reduce their environmental impact and support local communities. ...

Today running a hotel is not limited to offering customers a place to stay. Your visitors expect delightful and differentiated experiences - which you can deliver through carefully curated content for your property. The modern travelers rely heavily on search. Reports suggest that about 700 million people will likely make online bookings by 2023. This is where you can leverage content optimization and distribution for hotels to improve your discoverability. From...

Are you in the market for a new booking engine for your hotel website? With so many options available, it can be overwhelming to determine which one is right for you. One key factor to consider is ease of use. In this blog post, we'll explore why ease of use is the core of any booking engine and what to look for when evaluating this important feature. First and foremost, an easy-to-use booking engine benefits both you and your customers. For you, it means less time spent m...

In today's digital age, cybersecurity is a major concern for any online business. Hotels and other hospitality businesses are no exception. The hospitality industry has seen a surge in online bookings in recent years, and with the increase in bookings, the risk of security breaches has also increased. This is why it is crucial to ensure that your booking engine is secure and that your guests' data is protected. So, why is security critical for your booking engine? Let's ta...

For the last five years, travel has been all about sustainability, recovery, and – for the last few weeks – generative AI. And while all of these are highly relevant topics, there’s only one thing that ties them together – Diversity, and knowing that each person is different and is looking for unique and personalized experiences that cater to their individual needs and preferences. This is where, at the recently concluded Click. 2023 event, Booking.com showed us ...

As a hotelier, you understand the importance of having an efficient and user-friendly booking engine to manage your online reservations. With so many booking engine providers available in the market, it can be overwhelming to choose the right one for your hotel. Evaluating a booking engine requires careful consideration of several factors that can affect its overall performance and your hotel’s success. Here, we’ll discuss the key features and capabilities that you should ...

What is a hotel booking engine? A hotel booking engine is a specialized type of booking engine that is designed specifically for the hotel industry. It allows customers to search for and book rooms at hotels directly through a hotel's website or mobile app. The hotel booking engine typically allows customers to search for available rooms based on various criteria, such as date of stay, number of guests, room type, and price. It also allows customers to view detailed in...