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Advantages of Implementing Digital Marketing in Hotels
April 5, 2024
Blog
The hospitality industry is undergoing a digital revolution. Travelers today rely heavily on online channels to research, compare, and ultimately book their stays. Traditional marketing methods still hold value, but for hotel properties seeking to thrive in the digital age, a robust digital marketing strategy is no longer optional - it's essential. The primary goal of digital marketing in the hospitality industry is to increase a property's salability to the appropriate ma...
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Why Channel Management is a Critical Consideration for Hotel Growth
April 3, 2024
Blog
In this competitive era of the hotel industry, small business owners are strategizing and planning to get more website visitors. Hotels ensure their website is listed at the top of Google search engines and internet websites. As an end user, they prefer to only look at top hotels with the best reviews. So how can hotels ensure that they come on top of the search engine result pages and enhance the booking rates? Channel management software is the answer. A channel managem...
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Addressing Common Problems in Hotel Marketing with Digital Advertising Solutions
April 2, 2024
Blog
Feeling frustrated by the challenges of reaching your target audience and maximizing bookings in today's competitive hospitality market? Struggles like limited brand awareness, difficulty attracting specific guest demographics, or dependence on third-party booking platforms can significantly hinder your hotel's growth potential. Here's where digital advertising emerges as your knight in shining armor. By leveraging hotel online campaigns, you gain the power to cut through...
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Microsoft Advertising March 2024 Updates: A Game Changer for Hoteliers
April 1, 2024
Blog
In March 2024, Microsoft Advertising unveiled a series of updates poised to transform digital marketing landscapes, including the much-anticipated global rollout of Performance Max campaigns. For hoteliers, these enhancements offer a treasure trove of opportunities to amplify their online presence and connect with potential guests more effectively than ever before. From leveraging advanced AI capabilities to embracing the power of visual storytelling through image extensio...
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Google Maps Unveils Summer Travel Updates for 2024: A Hotelier's Perspective
March 27, 2024
Blog
Planning a vacation can be overwhelming, but Google Maps is rolling out new features to streamline the process, making it easier for travelers to find inspiration, share recommendations, and get a real sense of a place before they even pack their bags. Discover the Best with Updated Lists Google Maps is enhancing its platform to offer trusted recommendations through curated lists from top sites and the Google Maps community. Initially available in select cities across the...
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Tips for Boosting Hotel Bookings Through Online Travel Agencies (OTAs)
March 16, 2024
Blog
What is OTA? Online travel agents connect travelers with different travel services. Unlike traditional travel agencies, OTAs work entirely online. Customers can book hotels, flights, activities, and car rentals using self-service options. As intermediaries, OTAs facilitate transactions between vendors and customers by showcasing a range of options from third-party providers. Expedia, Booking.com, and Hotels.com are some of the examples of OTA. These platforms provide conv...
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Google's Hotel Page Makeover: DMA Compliance and Its Implications
March 16, 2024
Blog
In the ever-evolving landscape of online search and advertising, the recent introduction of the Digital Markets Act (DMA) by the European Commission has set forth significant changes, particularly affecting internet giants like Google. Among the sectors impacted by these regulations, the travel industry, notably hotels, is witnessing a notable transformation in how their information is presented on Google’s search results pages. Understanding the Changes Google, as one of...
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Advantages of Implementing Channel Management Systems in Hotels
March 15, 2024
Blog
Maximizing revenue and occupancy while delivering exceptional guest experiences has become quite challenging today. Hotels are constantly struggling to manage their distribution channels in the cut-throat hospitality sector. As a result, many hotels have switched to channel management systems to address these problems. Over the past ten years, using a channel management system has practically become a must-have for lodging and hospitality providers. Similar to other sizabl...
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How to Choose the Best Hotel Reservation System?
March 14, 2024
Blog
A hotel booking system is a piece of hotel software that allows guests to make secure hotel internet reservations. In addition to allowing tourists to book directly online, a hotel reservation system gives hotel operators extra features. It gives people a modern, attractive, and user-friendly experience that improves how they utilize the internet today. Online hotel bookings require an online hotel booking system, which provides a forum for both hotels and guests. Hotelier...
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