Tips & Best Practices for Hospitality & Travel Professionals | RateGain Blog

Hello, hotel marketers! Exciting news from Google Maps – they're experimenting with large language models (LLM) to revolutionize how users discover places, including hotels. This AI integration promises to transform Google Maps from a simple navigation tool into a sophisticated discovery platform. The Power of Generative AI in Google Maps Google's integration of generative AI into Maps is set to answer queries more intuitively, offering recommendations for restaurants, shop...

Attention, hotel marketers! Google is rolling out a new Sensitive Events policy for its AdMob and AdSense Program Policies this February. Let's unpack what this means and why it's crucial for your hotel's digital strategy. Understanding AdSense & AdMob AdMob: AdMob is a mobile advertising platform designed specifically for app developers. It's a part of Google's vast advertising ecosystem. With AdMob, app developers can monetize their mobile apps by displaying in-app ads ...

As hoteliers, staying ahead of the curve in identifying emerging tourist destinations is crucial for strategic growth. One such hidden gem that has recently been making waves in the tourism industry is Ajman. This small yet vibrant emirate in the United Arab Emirates is witnessing a remarkable surge in tourist demand, presenting a golden opportunity for hoteliers in revenue management, distribution, and marketing. What's New in Ajman? Ajman's Impressive Growth in 202...

Are you looking to streamline your Google Ads campaigns in 2024? Google Ads offers several shortcuts and features that can save you time and enhance your campaign results. Let’s dive into these time-saving tools and why they’re essential for your hotel's digital strategy. Google Ads Shortcuts: A Time-Saver for Hotel Marketers Remove Duplicate Keywords Over time, it’s easy to accumulate duplicate keywords in your Google Ads account, especially with changes in account man...

In 2023, the online travel industry emerged from the post-pandemic lull, surpassing 2019 levels and signaling a robust recovery. Anticipated to witness a 25% growth in revenue, this resurgence was notably fueled by a robust recovery in the Asia Pacific region, surpassing initial expectations. The growth narrative is distinctly led by booking platforms catering to the Asia-Pacific market, with names like Trip.com, TBO.com, and Rehlat exhibiting some of the most impressive g...

The UAE's hospitality landscape is dynamic and diverse, offering immense opportunities for growth. Understanding this diversity is not just interesting; it's essential for your success. Let's delve into how you can adapt and excel by catering to these varied tastes. 5 Key Strategies for Hotels to Succeed in UAE Cater to Key Source Markets Insight: India, the United Kingdom, Russia, and the United States are among the leading source markets for travelers to the U...

Hey hotel marketers! As we bid farewell to 2023, let's look back at the key trends in digital media monetization that have reshaped our industry. From brand safety to the rise of Connected TV (CTV), these trends are not just fleeting moments; they're the signposts guiding us into the future. Reflecting on 2023: Key Trends in Digital Media Monetizationfor Hotels Brand Safety Takes the Spotlight Brand safety has become a top priority, aligning with the need for qualit...

Hey hotel marketers! Google Ads just made setting up reservation video campaigns on YouTube a whole lot simpler. This update is a game-changer for hotels looking to boost their brand on the world's largest video platform. What Are Reservation Video Campaigns? Reservation video campaigns are all about buying specific ad placements on a cost-per-thousand impressions basis. Perfect for boosting brand awareness or launching new hotel services, these campaigns now offer a ...

Attention, hotel marketers! Big news from Google Ads – starting January 2024, they're putting a stop to responding to multicall requests within hybrid setups. This move is part of Google's shift from waterfall to real-time bidding auctions for publisher apps. Let's break down what this means and why it matters to you. The End of Multicall Requests in Hybrid Setups Multicall requests, where multiple ad calls are made in a single auction, are getting the boot in hybrid setu...