Our Blogs

Bridging Silos in Commercial Teams Post Pandemic
August 25, 2022
Blog
The 2020 pandemic has affected the world in more than one way, especially in terms of communication within a business setting. The world saw a complete halt in effective collaborations, and people were more disconnected than ever. Teams that generally worked relatively harmoniously in person were left at the mercy of zoom and emails. In fact, between 2019 and 2020, Professor Tiona W. Zuzul at the Harvard Business School, along with 11 other researchers, studied o...
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Data Transparency: The New Way to Collaborate in Commercial Teams
August 25, 2022
Blog
The pandemic changed the way we interacted with one another and more importantly, altered the way we collaborated in a business setting. Over the years, data has become extremely vital due to its contribution in helping businesses stay on top. They can monitor and record KPIs and thus, boost business performance. However, most people did not anticipate how quickly it would become the basis of collaboration across different stakeholders in a particular organizatio...
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Are Middle East Hoteliers Ready for the Next Big Shift?
July 18, 2022
Blog
People traveling abroad on leisure or business often prefer an experiential visit rather than solely staying at a property. In this regard, the Middle East is currently a highly attractive destination owing to the several experiences it has to offer. Dubai for instance, recently saw exceptionally high volumes of travel owing to the Expo 2020 event which garnered global attention. Despite its conclusion, the Middle East is not done with its share of globally impor...
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Artificial Intelligence in the Hospitality Industry : The Future
July 13, 2022
Blog
Artificial Intelligence in the Hospitality Industry - Planning a trip is always fascinating but making it perfect is always cumbersome. Nowadays, travelers do not weigh money against memories, they do not mind paying more for creating unforgettable memories. Even though technology has made it simpler to find details about destinations, read reviews, check property images, the overload of information has made decision making more complex. On top of it, being stuck be...
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What is Engage-AI? What are the benefits of using Engage-AI?
July 7, 2022
Blog
What is Engage-AI? | How is Engage-AI built? | What is Engage-AI used for? | What are the benefits of using Engage-AI? | How soon can it start working for me? Travel experience business is high touch as no two travelers are the same. Travelers often have multiple questions pertaining to their hotel stay. These questions are intended to help them understand how to optimize their stay experience. Plans are made based on information that is known to them. Often...
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Why Should Hotels Update Content On OTAs Frequently?
July 5, 2022
Blog, Hotel Industry
Picture this: There is a man who used to work for ten solid hours. As soon as he clocked out of his office, he would see his friends, have some beer, watch a football match and sleep the night away. On weekends, he would go for mini excursions, treks, or bowling. This was a story of a lot of people, who strived to have a good work-life balance. Even when people such as the one in our example planned their vacations, they were more on the lines of discovering a ne...
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Enjoy Greater Conversions by Offering Mobile Rates to your Prospective Customers
June 30, 2022
Blog
Mobility – Perhaps the biggest buzzword in the last couple of years, fast-paced lifestyles have prompted the need for most people to ditch computers and switch to Mobile devices for internet access. As per May 2022 data sourced from Statcounter, a whopping 59.02% of the Internet traffic comes from mobile devices as compared to 38.65% from Desktops. This heightened demand for mobility opens up new marketing avenues for businesses in the travel and hospitality s...
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Improving Business by Offering Country Rates to Prospective Customers
June 21, 2022
Blog
In the past couple of months, we’ve seen strong indicators of an increase in global travel, with heightened demand for international flights. This signals that recovery to pre-pandemic levels is on the cards. Newer travel corridors are constantly opening up, prompted by the easing of travel restrictions between countries. The moment is now ripe to cash in on this trend and tap into newer source markets. Attracting guests from countries that are seeing higher dema...
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The Role of Metasearch in Pandemic Recovery
May 31, 2022
Blog
Change is the only constant. The travel industry has weathered many changes over the past several years, and we are constantly looking into our crystal ball to predict what will come tomorrow. Technology innovations lead the way, and the repetitive themes include AI, Personalization, and of course, Google. These three themes all have one common point of convergence, and that is Metasearch Marketing. However, this is also where we need to look a bit deeper ...
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