Our Blogs

From Challenges to Opportunities: PPC for Hotels in 2024
March 8, 2024
Blog
The PPC marketing world is facing transformative challenges, reshaped by evolving privacy norms, technological advancements, and economic shifts. For hoteliers, staying ahead in this dynamic landscape is crucial. From navigating the post-cookie era to leveraging AI in ad creation, understanding these hurdles is key to optimizing digital strategies. This guide delves into the major PPC challenges for hotel marketers aiming for growth. 5 Biggest Challenges for PPC Markete...
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Comprehensive Guide to Hotel Suites and Room Categories
March 7, 2024
Blog
The hotel industry is a vibrant and diverse world, and the sector continually evolves to meet the needs of travelers. A Global Hotel Industry Association Report in 2023 stated that the hotel industry has more than 17 distinctive room types and catering preferences. Furthermore, this increase in room diversity has provided an impressive increase of 7% in traveler satisfaction. Let's say you plan to go on a vacation with your partner and book a boutique room set as per your ...
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Raising Awareness: The Importance of Channel Management for Hotels
March 7, 2024
Blog
In today's competitive hospitality sector, mastering the art of distribution is critical for hoteliers looking to maximize revenue and improve operational efficiency. The hotel channel manager plays an important role in this arena. This software can help you boost your website's online presence. It contributes to the growth of new markets by providing many connectivity channels. Furthermore, it eliminates the manual process, lowers the possibility of duplicate bookings, an...
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Comprehensive Guide to Hotel Property Management Systems (PMS) and Their Functions
March 7, 2024
Blog
Hotel Property Management Systems (PMS) is a brilliant solution for streamlining hotel operations. PMS is responsible for managing reservations, check-ins, housekeeping logistics, and billing accuracy. It enhances guest experiences and ensures the operational excellence of your hotel. This article explains the multifaceted capabilities of PMS and its importance in contemporary hotel management. From boutique lodgings to expansive resorts, PMS is the linchpin that fuses tec...
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The ABCs of Google Ads for Hotels
March 6, 2024
Blog
Today's digital consumer is always connected. According to a recent study, the average person spends 6 hours and 42 minutes online daily. It’s important to be visible online to achieve results, especially when potential buyers search for information on your products and services. One consistent thread in the consumer journey example above is search prominence. As a business owner, you must ensure that your website is a useful resource for all relevant searches. If you have...
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Why Your Hotel Might Be Underperforming Without Channel Management
March 5, 2024
Blog
Hotels that do not have a channel manager must manually update inventory and availability on each channel, which is a time-consuming and inefficient operation that frequently results in inconsistencies. A channel manager also provides hotels with more control over their channel mix. A channel manager is a basic but effective hotel technology that improves occupancy, saves time, enhances direct reservations, and maximizes online revenues. It enables a hotel to broaden its r...
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A Comprehensive Guide to Hotel Marketing
March 5, 2024
Blog
According to data, the global retail value of the hotel business has surpassed $500 billion, with the US market accounting for $200 billion of that total. But how can you get the word out about your hotel in an industry that is becoming increasingly difficult daily? With online travel agencies (OTAs), SEO, CRM, and other factors to consider, hotel marketers might become overwhelmed. However, you understand that without a strong hotel marketing strategy, your hotel would st...
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Marching Forward: Celebrating Women's History Month 2024
March 4, 2024
Blog
March isn't just about the lingering cold or eagerly awaiting the arrival of spring. It's also a time to celebrate Women's History Month, a time dedicated to honoring the contributions and achievements of women throughout history and in contemporary society. It's a period for reflection, celebration, and advocacy, focusing on the strides women have made and the ongoing journey toward gender equality. Significance of the Month You might wonder, why do we need a whole mon...
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The Impactful Role of Google Ads in Hotel Marketing
March 3, 2024
Blog
Google Hotel Ads has become an essential marketing and distribution tool in the hotel sector. Even for independent establishments, recent advancements have made it more enticing, especially with the launch of a cost-per-stay model. In this article, let's discuss how hotel Google ads work and how hoteliers get the most out of them. Let's first understand Google ads. The Impactful Role of Google Ads in Hotel Marketing 1. Overview of Google Ads campaigns, ad for...
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