Crucial Hotel Sales Strategies to Boost Occupancy and Revenue
May 14, 2023
As a hotelier, your goal may be to offer a superlative guest experience, yet you do not disregard the fact that you are essentially administering an enterprise. Ergo, the art of vending hotel accommodations is quintessential to your triumph as a hospitality manager or operator. The key to success lies in prioritizing guest experience while also focusing on maximizing room occupancy, regardless of the season. This means developing effective hotel sales strategies to ensure ...Read More 0 likes
What is a Hotel Channel Manager? How Do You Choose the Perfect One?
May 14, 2023
In today's digital era, hoteliers face the challenge of keeping their rates in sync, expanding to hundreds of new distribution channels, and maximizing the occupancy of their hotels. There is, therefore, the need for efficient room inventory management across multiple online distribution channels. This is where a channel manager becomes indispensable. Choosing the perfect hotel channel manager software requires careful consideration. But to do that, we need to first und...Read More 0 likes
How Can Content Solve The Expectation Gap for Hotels?
May 13, 2023
Content is the key to effective and targeted communication from the industry's end to the customer in today's hospitality landscape. Content is a lot more dynamic now and has reignited as one of the key revenue drivers for any hotel in the industry. For example, 51% of travelers in the U.S.A. spend around seven days before a trip conducting research. You will most likely lose a conversion if they aren't greeted with fresh content about your hotel and notice a content disparit...Read More 0 likes
Changing Markets Post-Pandemic: Guest Behaviors Changing Booking Inspiration
May 11, 2023
As the pandemic gradually creeps out, travel is making a strong comeback. But this comeback brought about monumental changes in guest behavior and booking inspiration. Post pandemic, hoteliers were simply playing catch up to meet the ever-evolving demands of the ‘changed’ customer. But what ‘changed’? How has the general traveler behavior and booking mentality changed since the world came out of its quarantined walls? The change is quite significant, and cannot be brush...Read More 0 likes
What is Hotel Occupancy Rate? How to Calculate it?
May 6, 2023
Occupancy rate refers to the percentage of available units in a building or facility that are currently occupied by tenants or users. It is commonly used in the real estate industry to measure the level of demand for a particular property or market. A high occupancy rate is generally considered to be a positive sign for property owners, as it indicates strong demand for their units and the potential for higher rental income. Conversely, a low occupancy rate may indicate th...Read More 2 likes
Is RevPAR the Best Metric to Measure Profitability?
May 5, 2023
RevPAR stands for Revenue Per Available Room, which is a key performance metric used in the hotel industry to evaluate a hotel's financial performance. RevPAR is calculated by multiplying a hotel's average daily room rate (ADR) by its occupancy rate. The formula for calculating RevPAR is as follows: RevPAR = ADR x Occupancy Rate For example, if a hotel has an ADR of $150 and an occupancy rate of 80%, the RevPAR would be $120 ($150 x 0.80 = $120). This means that on a...Read More 0 likes
Why Should Hotels Update Content On OTAs Frequently?
May 5, 2023
Picture this: There is a man who used to work for ten solid hours. As soon as he clocked out of his office, he would see his friends, have some beer, watch a football match and sleep the night away. On weekends, he would go for mini excursions, treks, or bowling. This was a story of a lot of people, who strived to have a good work-life balance. Even when people such as the one in our example planned their vacations, they were more on the lines of discovering a new place an...Read More 2 likes
Why Metasearch is critical for your Direct Bookings Strategy
May 4, 2023
With the increased usage of mobile, as well as travelers looking for more options the travel industry is now witnessing a shift in consumer behavior, with travelers looking for better deals for more exclusive destinations. While looking for these exclusive destinations, travelers expect seamless experiences from the minute they book, till the time they check out and while OTAs have been a critical partner in solving for distribution, destination properties that are targeti...Read More 0 likes
Why Content on OTAs is Critical for Improving Conversion Rates
May 3, 2023
In today's world, when customers rely on online travel agencies (OTAs) to make hotel bookings, it is crucial for hotels to have accurate, complete, and engaging content on OTAs to improve their conversion rates. Unfortunately, many hotels lack the time, resources, and automation tools to keep their content up-to-date across multiple channels, leading to inaccurate and outdated information. This can have a significant impact on a hotel's reputation, bookings, and search result...Read More 0 likes