In a digital world, not only every visitor to your hotel is a potential critic, they also have the power to reach a wide audience, and their views can have a significant impact upon your revenue. It is for this reason that the concept of managing online reviews has emerged as such an important part of any hotel reputation management strategy.
As an RM of the hote, if you are updating inventory manually across multiple OTAs, then you are missing the opportunity to engage directly with your customers and wasting your precious time, which you could have spent strategizing. Your competition, however, may be doing things differently and may be using the latest technology to manage inventory automatically.
Actively managing hotel guest sentiment & online presence creates a Revenue Culture, bringing you closer to becoming a better run & more profitable hotel. Know what your guests are saying, constantly strive for excellence and positive change via innovation and ensure your online presence is optimized.
Focusing on online distribution strategy and choosing the right channel manager has become essential if hoteliers want to retain customers, improve hotel positioning, and gain a competitive lead in markets that are very often saturated with hotel supply.
It is important for the hospitality industry to take note of the challenges in online reputation management that many hoteliers face during implementation, in order to enhance the guest experience, achieve overall operational excellence and drive more revenues.
In today´s highly visible online market place we simply cannot stop with a friendly smile and helpful staff to continue to see profits rise. We must build a Revenue Centric Culture inside the hotel and ensure that the entire hotel staff understands the importance of running a profitable hotel and contributing to the success.