These factors establish the unprecedented role of social media is playing in the hospitality business landscape. No hotel can hope to survive without having a comprehensive social media strategy that not only supports sales, but also assists in building brand image giving a clear edge over competitors.
Setting the correct hotel distribution strategy can help to ensure that hotels live up to the increased expectations of revenue and overall performance. By following these steps, hoteliers can successfully spread strategies across different channels and have a better distribution strategy.
As a smart hotelier it is imperative to have clear goals defined for your Facebook strategy. Here are 9 tips to enhance your Hotel Facebook strategy and get the best out of Facebook for your Hotel.
3 – Star Hotels: 6 cities had less than 10% of hotels in Parity out of a total of 7 cities surveyed
4 – Star Hotels: 9 cities had less than 10% of hotels in Parity out of a total of 10 cities surveyed
5 – Star Hotels: 4 cities had less than 10% of hotels in Parity out of a total of 11 cities surveyed
Widespread use of technology has given birth to a new generation of millennial travelers leading to birth of multiple millennial-inspired hotels, which are fully equipped with technology to woo this special stream of guests. Needless to say, there is an immense unprecedented opportunity for the hotel industry to grow their business by leaps and bounds.
The ability to aggregate big data into meaningful insight helps hoteliers to provide unparalleled opportunities to improve existing guest services, create innovative marketing strategies, improve the efficiency of operations, and enhance the overall growth and profitability of the hotel.