Tips & Best Practices for Hospitality & Travel Professionals | RateGain Blog

With the advancement of technology, travelers are changing how they research, book, and experience accommodations. Hoteliers must adapt their marketing strategies to stay competitive. One crucial area that hoteliers need to understand is hotel digital marketing. Digital marketing in the hotel industry provides various tools and techniques, from search engine optimization (SEO) to social media advertising, to help hotels attract guests and increase bookings while improvi...

Traditionally, both travelers and hoteliers depended heavily on Retail Travel Agents (RTA). However, the digital revolution has opened a plethora of online distribution channels for hotels to reach out and engage with potential guests to drive bookings and revenues. Hotel channel management is crucial for hotels seeking to increase visibility on various online travel portals and boost direct booking volumes.  Seamlessly integrating the distribution pipelines to provide a c...

With up to 80% of customers under the age of 30 selecting online booking, a well-informed hotelier should have a strong awareness of the hotel booking software environment. The word "hotel booking software" can apply to various software types, which may perplex hoteliers who are not very tech savy. A reservations system is a software platform that enables hoteliers to manage and accept online hotel room reservations. It is critical to note that the term 'system' is somewh...

The PPC marketing world is facing transformative challenges, reshaped by evolving privacy norms, technological advancements, and economic shifts. For hoteliers, staying ahead in this dynamic landscape is crucial. From navigating the post-cookie era to leveraging AI in ad creation, understanding these hurdles is key to optimizing digital strategies. This guide delves into the major PPC challenges for hotel marketers aiming for growth. 5 Biggest Challenges for PPC Marketers...

The hotel industry is a vibrant and diverse world, and the sector continually evolves to meet the needs of travelers. A Global Hotel Industry Association Report in 2023 stated that the hotel industry has more than 17 distinctive room types and catering preferences. Furthermore, this increase in room diversity has provided an impressive increase of 7% in traveler satisfaction. Let's say you plan to go on a vacation with your partner and book a boutique room set as per your ...

In today's competitive hospitality sector, mastering the art of distribution is critical for hoteliers looking to maximize revenue and improve operational efficiency. The hotel channel manager plays an important role in this arena. This software can help you boost your website's online presence. It contributes to the growth of new markets by providing many connectivity channels. Furthermore, it eliminates the manual process, lowers the possibility of duplicate bookings, an...

Hotel Property Management Systems (PMS) is a brilliant solution for streamlining hotel operations. PMS is responsible for managing reservations, check-ins, housekeeping logistics, and billing accuracy. It enhances guest experiences and ensures the operational excellence of your hotel. This article explains the multifaceted capabilities of PMS and its importance in contemporary hotel management. From boutique lodgings to expansive resorts, PMS is the linchpin that fuses tec...

Today's digital consumer is always connected. According to a recent study, the average person spends 6 hours and 42 minutes online daily. It’s important to be visible online to achieve results, especially when potential buyers search for information on your products and services. One consistent thread in the consumer journey example above is search prominence. As a business owner, you must ensure that your website is a useful resource for all relevant searches. If you have...

Hotels that do not have a channel manager must manually update inventory and availability on each channel, which is a time-consuming and inefficient operation that frequently results in inconsistencies. A channel manager also provides hotels with more control over their channel mix. A channel manager is a basic but effective hotel technology that improves occupancy, saves time, enhances direct reservations, and maximizes online revenues. It enables a hotel to broaden its r...