Tips & Best Practices for Hospitality & Travel Professionals | RateGain Blog

Hey hotel marketers! As we bid farewell to 2023, let's look back at the key trends in digital media monetization that have reshaped our industry. From brand safety to the rise of Connected TV (CTV), these trends are not just fleeting moments; they're the signposts guiding us into the future. Reflecting on 2023: Key Trends in Digital Media Monetizationfor Hotels Brand Safety Takes the Spotlight Brand safety has become a top priority, aligning with the need for qualit...

Hey hotel marketers! Google Ads just made setting up reservation video campaigns on YouTube a whole lot simpler. This update is a game-changer for hotels looking to boost their brand on the world's largest video platform. What Are Reservation Video Campaigns? Reservation video campaigns are all about buying specific ad placements on a cost-per-thousand impressions basis. Perfect for boosting brand awareness or launching new hotel services, these campaigns now offer a ...

Attention, hotel marketers! Big news from Google Ads – starting January 2024, they're putting a stop to responding to multicall requests within hybrid setups. This move is part of Google's shift from waterfall to real-time bidding auctions for publisher apps. Let's break down what this means and why it matters to you. The End of Multicall Requests in Hybrid Setups Multicall requests, where multiple ad calls are made in a single auction, are getting the boot in hybrid setu...

2023 was a wild ride, right? Especially with AI shaking things up in the marketing world. Google has been at the forefront, making AI more user-friendly and impactful. Think Bard, Search Generative Experience, and Gemini – Google's really pushing the envelope here. Let's See it in Action Picture this: Your prospective audience stumbles upon a captivating temple on social media, sparking a desire to experience it firsthand. They capture a screenshot and summon Bard with ...

Profit maximization is a significant priority for hotels and motels in the competitive landscape of the hospitality sector. According to Hotels.com data, 50% of mobile bookings for rooms are done at the last minute. This trend implies excellent potential for hotels to sell their rooms until the last minute. Also, by closely monitoring your competitors' rates, you'll be able to make the best pricing decisions to guarantee those last rooms are sold without loss. The best ...

The digital marketing landscape is evolving rapidly with Google's Performance Max (PMax) and the upcoming Search Generative Experience (SGE). These AI-driven tools are set to revolutionize how hotel marketers approach digital advertising. Understanding the New Developments Performance Max (PMax) PMax is a new campaign type that allows advertisers to run ads across all of Google’s networks, including search, YouTube, and Maps, within a single campaign. It utilizes assets an...

According to the HotelTech Report, 86% of hoteliers consider revenue management systems, property management systems, and channel managers critical to their everyday operations. Furthermore, the hotel channel management market was valued at $687 million in 2022 and is expected to reach a market worth of $1,618.23 million by 2033, rising at an 8.1% CAGR from 2023 to 2033. This is primarily driven by the increase in revenue and streamlined operations that channel managers br...

Google Ads is introducing a comprehensive guide to assist advertisers with business operation verification. This development is particularly relevant for hotel marketers, as it aims to streamline the verification process and enhance transparency in advertising. Google's Step-by-Step Guide The new guide will provide detailed instructions on completing business operation verification, including reasons for potential failures and example scenarios. Accessible later this mont...

Whether it's a hotel or another business, ensuring that "the price is right" might be difficult. Unfortunately, lousy pricing tactics are responsible for 30% of business failures. That is only one of the reasons why developing effective hotel pricing strategies are critical. Therefore, a hotel pricing plan is essential to hotel revenue management. It is the price you charge for each hotel room to book as many rooms as possible and maximize revenue. It's the sweet spot betw...