How should hotels utilize Closed User Group (CUG) consumers to get more direct bookings, a healthy bottom-line & to create transparent market for consumers. CUG selling is a strategic inventory distribution decision since Customer Life Time Value is what is more important to hotels than a just one-time sale.
3 – Star Hotels: 6 cities had less than 10% of hotels in Parity out of a total of 8 cities surveyed
4 – Star Hotels: 8 cities had less than 10% of hotels in Parity out of a total of 10 cities surveyed
5 – Star Hotels: 6 cities had less than 10% of hotels in Parity out of a total of 12 cities surveyed
Hotels must comprehensively embrace technology in order to have solid analytics, drive business improvements, enhance guest experiences & deliver results. It is the hotelier’s job to keep up with rapid technology changes. The success of these adoptions will differentiate successful hotels moving forward.
ORM is a combination of Social Media, Localization and Mobile App and very important for successful Online Reputation Management Plan. This explains why vendors are promoting the mobile ORM application as part of a hotel’s overall plan due to the significant benefits it can bring to their hotel’s reputation and revenue.
In a digital world, not only every visitor to your hotel is a potential critic, they also have the power to reach a wide audience, and their views can have a significant impact upon your revenue. It is for this reason that the concept of managing online reviews has emerged as such an important part of any hotel reputation management strategy.
As an RM of the hote, if you are updating inventory manually across multiple OTAs, then you are missing the opportunity to engage directly with your customers and wasting your precious time, which you could have spent strategizing. Your competition, however, may be doing things differently and may be using the latest technology to manage inventory automatically.