Our Blogs

A New Era of Exploration is Coming to Hoteliers. Stay Tuned!
August 20, 2020
Blog
In the past, exploring opportunities in new source markets and demand channels came with both risk and time-consuming implementations on the part of the hotelier. To start, the exploration in itself was challenging, blind, and often left to vague promises and hope. It was hard to know what channels were producing, what the real target audience was, and what their buying power was. In simple words, “is this audience a good fit for my hotel, and will the revenue gener...
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Perspectives with Saurabh Prakash: How Hotels Can Get Digital Right for Recovery
August 14, 2020
Blog
Go back to your last vacation! I, of course, don’t intend to make you feel bad, but think of why you planned it? Who told you about the attractions? Places to visit? There is a 50-50 chance that you either got inspired by Instagram or were influenced by a friend who went for that trip. However, with the situation changing so dynamically, it is difficult to plan based on the experiences shared by our loved ones. This, of course, is a cause of concern for Hotels as bookin...
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Perspectives with Debojo: How Survival Became A Success Metric at SpiceJet
July 22, 2020
Blog
Week after week, I have these conversations with leaders to get a chance and understand how you turn a crisis into a success. For this week’s fireside chat, I was rather excited to host my guest owing to the immense scope of learnings that I would get to learn from talking to Debojo. An old friend, Debojo, has been busy for the last decade on some of the most ambitious marketing projects executed in India. He became an entrepreneur at 26, providing digital solutions...
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Strategies for Hoteliers to Get Back to Business for UK Market
July 20, 2020
Blog
The panel featured Sally Richards, Managing Director Raspberry Sky Services Limited, Shona Whitehead, Managing Partner Cogent Blue, Doug Greenwood, Director of Sales and Marketing, Cheval Collection, Alan O’Riordan, Co-Founder Apaleo, Claire Rowland, Director The Afro Marketer and was moderated by Maarten Edelman, AVP & Head of UK RateGain®. The agenda consisted of the current market situation in Europe and UK, changes in distribution landscape, revenue strat...
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Strategies for Hoteliers to Get Back to Business for Europe Market
July 20, 2020
Blog
Currently, the world is at a standstill as the Novel Coronavirus sweeps the globe. In such times of crisis, productions are halted, investments are low, risks are high and demand has dropped. The pandemic has not only ensured tremendous business loss but gross economical and financial loss as well. No industry is immune to the virus and the several consequences that come with it. One of the worst-hit has been the travel and hotel industry. This webinar focuses on Ho...
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Perspectives #8 with Ajay Bakaya, Managing Director, Sarovar Hotels and Resorts
July 14, 2020
Blog
As Executive Director of Sarovar Hotels for over 20 years, Ajay Bakaya has played an integral part in the magical growth story of Sarovar since its early inception. Stemming from a shared office and leadership of a single hotel, he has championed tremendous growth of a portfolio of 90 hotels in more than 50 destinations. Sarovar brands now include Sarovar Premiere, Sarovar Portico, Hometel, Golden Tulip, restaurant brands Geoffrey's and Oriental Blossom, and a dozen of R...
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Re-Taking The Skies : What Can Commercial Teams Do To Gear Up For A Full Return Of Airline Travel In The New Normal
June 30, 2020
Blog
COVID-19 disrupted all economies and had momentarily seized cash-registers from ringing with airlines expected to lose $84.3 billion in 2020 for a net profit margin of -20.1% (IATA). Airlines all across the world witnessed a nose-dive due to the pandemic-induced-lockdowns. Realizing the prolonged impact the contagion is bound to inflict until an antidote is developed, many countries are trying to restore normalcy with the virus in the backdrop. And, as WHO rightly p...
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React to Competitive Prices in Real Time with RateGain’s OPTIMA MarketDrone
June 15, 2020
Blog
MarketDRONE, the World’s only real-time cognitive rate intelligence solution, tracks the intra-day rate and rate plan changes by competitors in real-time and surfaces them to the revenue manager on the go on a device of their choice be it their smartwatch or a mobile. Moreover, we at RateGain (a leading travel and hotel revenue management company) are delighted to share that HSMAI Europe has awarded our OPTIMA MarketDRONE product with the Best Technology Innovation ...
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Watch Your Language! Content in the New Hospitality Landscape
June 2, 2020
Blog
There was a time when “travel accommodation” and “hotel” were virtually interchangeable. Sure, there were vacation properties, but at a smaller scale and not readily available on the major travel booking platforms. With the rise of Airbnb and other alternative accommodation platforms, this is no longer true. There is now a myriad of options available to travelers wishing to explore the world. A more appropriate term for what these new platforms offer is “alternat...
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