Tips & Best Practices for Hospitality & Travel Professionals | RateGain Blog

Are you looking to streamline your Google Ads campaigns in 2024? Google Ads offers several shortcuts and features that can save you time and enhance your campaign results. Let’s dive into these time-saving tools and why they’re essential for your hotel's digital strategy. Google Ads Shortcuts: A Time-Saver for Hotel Marketers Remove Duplicate Keywords Over time, it’s easy to accumulate duplicate keywords in your Google Ads account, especially with changes in accoun...

In 2023, the online travel industry emerged from the post-pandemic lull, surpassing 2019 levels and signaling a robust recovery. Anticipated to witness a 25% growth in revenue, this resurgence was notably fueled by a robust recovery in the Asia Pacific region, surpassing initial expectations. The growth narrative is distinctly led by booking platforms catering to the Asia-Pacific market, with names like Trip.com, TBO.com, and Rehlat exhibiting some of the most impressive g...

The UAE's hospitality landscape is dynamic and diverse, offering immense opportunities for growth. Understanding this diversity is not just interesting; it's essential for your success. Let's delve into how you can adapt and excel by catering to these varied tastes. 5 Key Strategies for Hotels to Succeed in UAE Cater to Key Source Markets Insight: India, the United Kingdom, Russia, and the United States are among the leading source markets for travelers to the UAE....

Hey hotel marketers! As we bid farewell to 2023, let's look back at the key trends in digital media monetization that have reshaped our industry. From brand safety to the rise of Connected TV (CTV), these trends are not just fleeting moments; they're the signposts guiding us into the future. Reflecting on 2023: Key Trends in Digital Media Monetizationfor Hotels Brand Safety Takes the Spotlight Brand safety has become a top priority, aligning with the need for quality...

Hey hotel marketers! Google Ads just made setting up reservation video campaigns on YouTube a whole lot simpler. This update is a game-changer for hotels looking to boost their brand on the world's largest video platform. What Are Reservation Video Campaigns? Reservation video campaigns are all about buying specific ad placements on a cost-per-thousand impressions basis. Perfect for boosting brand awareness or launching new hotel services, these campaigns now offer a stre...

Attention, hotel marketers! Big news from Google Ads – starting January 2024, they're putting a stop to responding to multicall requests within hybrid setups. This move is part of Google's shift from waterfall to real-time bidding auctions for publisher apps. Let's break down what this means and why it matters to you. The End of Multicall Requests in Hybrid Setups Multicall requests, where multiple ad calls are made in a single auction, are getting the boot in hybrid setups...

2023 was a wild ride, right? Especially with AI shaking things up in the marketing world. Google has been at the forefront, making AI more user-friendly and impactful. Think Bard, Search Generative Experience, and Gemini – Google's really pushing the envelope here. Let's See it in Action Picture this: Your prospective audience stumbles upon a captivating temple on social media, sparking a desire to experience it firsthand. They capture a screenshot and summon Bard with the ...

Profit maximization is a significant priority for hotels and motels in the competitive landscape of the hospitality sector. According to Hotels.com data, 50% of mobile bookings for rooms are done at the last minute. This trend implies excellent potential for hotels to sell their rooms until the last minute. Also, by closely monitoring your competitors' rates, you'll be able to make the best pricing decisions to guarantee those last rooms are sold without loss. The best ...

The digital marketing landscape is evolving rapidly with Google's Performance Max (PMax) and the upcoming Search Generative Experience (SGE). These AI-driven tools are set to revolutionize how hotel marketers approach digital advertising. Understanding the New Developments Performance Max (PMax) PMax is a new campaign type that allows advertisers to run ads across all of Google’s networks, including search, YouTube, and Maps, within a single campaign. It utilizes assets an...