Tips & Best Practices for Hospitality & Travel Professionals | RateGain Blog

Attention hoteliers, hotel marketeers, and revenue managers! There's something new in the world of Google Ads that you should be aware of: Performance Max Uplift Experiments. Introduced in October 2023, this feature is a game-changer for how you manage your online advertising. It allows you to measure the incremental benefits of using Performance Max alongside your existing search, video, discovery, and display campaigns. But before we proceed, let us first understand what...

As technology continues to reshape the way travelers plan and book their accommodations, hotels must stay ahead of the curve to meet the demands of modern guests. At the heart of this digital transformation is the hotel booking engine, a critical tool that can significantly impact a guest's booking experience and a hotel's bottom line. And so, we bring to you this guide to choosing the right hotel booking engine. This ultimate guide aims to assist hoteliers in navigating t...

Attention, hotel marketing professionals! Google AdSense has just rolled out a game-changing feature that could redefine the way you engage with potential guests: the "Related Search" within Auto Ads. What's New Google has introduced a new feature within AdSense Auto ads called "Related Search for Auto Ads." This feature allows publishers to display search terms related to the content on the pages their users are viewing. When a user chooses one of these suggested se...

Hey there, hoteliers and hospitality heroes! Gone are the days when Facebook's "Reach and Frequency" was the go-to for your ad campaigns. Say a big hello to "Reservation" - the new kid on the block, and oh boy, does it have perks for your hotel business! Facebook Ad Buying Types Facebook offers businesses ways to purchase ad space, known as "buying types." Diving deeper into the bustling world of Facebook ad strategies, it's crucial to understand the landscape before...

Managing hotel reservations efficiently is critical to ensure maximum occupancy and revenue. Yet, dealing with overbookings and cancellations remains a common challenge. This is where hotel booking engines come to the rescue. Read on to discover how hoteliers can harness the power of these engines to optimize room bookings, tackle overbookings, and minimize revenue losses due to cancellations. Understanding the Challenge: Hotel Cancellations Hotel cancellations are an i...

As a hotel owner or manager, you're continually exploring ways to boost your property's visibility, manage bookings efficiently, and maximize revenue. In the realm of hotel distribution and connectivity, two essential tools are often in the spotlight: GDS vs Channel Manager. They play distinct roles in the complex world of hotel distribution, and choosing the right one can significantly impact your business's success. Let us try to understand the merits and applications of...

Are you a tech-savvy hotelier looking to boost your revenue without diving into the Google ad frenzy? Look no further! Microsoft's Bing Hotel Ads could be your secret weapon. Let us explore why you should consider this platform and how it can translate into a healthier bottom line for your hotel. Why Bing Hotel Ads Matter Direct Bookings is gaining popularity due to several advantages. These include potential cost savings, flexible cancellation options, enhanced customer ...