Our Blogs

7 Fundamental Hotel Marketing Strategies To Stand Out From Your Competition
September 21, 2017
Blog
What do airlines, tour operator and hotels have in common? All of them sell fixed time-limited resources. Moreover, when it comes to maximizing revenue from a fixed resource, say, hotel rooms, and a permanently fixed price does not help! Let us find out why. Today, industries like hospitality and tourism face a constantly changing customer landscape, wherein seasonal opportunities like events, contingencies and trends rapidly come and go. Leveraging these opportunities to ma...
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Design an Effective Hotel Guest Loyalty Program to Increase Hotel Bookings and Revenue
September 18, 2017
Blog
The hospitality industry, like any other industry in this cutthroat competitive era is massively overcrowded, implying that many hotels, big and small, have swarmed the industry in the recent past offering ample choices to the guests, or perhaps spoiling them. A traveller could now easily switch to any property where he wishes to stay in any desired location, basis his/her requirements. For the hotels, in such a scenario, having the same traveller become their loyal customer ...
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Yield Management in Hospitality - Important for Efficient Revenue Management Strategy
September 14, 2017
Blog
What do airlines, tour operator and hotels have in common? All of them sell fixed time-limited resources. Moreover, when it comes to maximizing revenue from a fixed resource, say, hotel rooms, and a permanently fixed price does not help! Let us find out why. Today, industries like hospitality and tourism face a constantly changing customer landscape, wherein seasonal opportunities like events, contingencies and trends rapidly come and go. Leveraging these opportunities to ma...
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What Makes Your Guests The Promoters of Your Brand?
September 7, 2017
Blog
Are your guests willing to recommend your hotel to a friend, family member or colleague? If yes, then you are probably on the right path. Net Promoter Score (NPS) is a powerful tool used by brands across industries to identify their happy clients (promoters) and the not-so-happy clients (detractors); those who would want their near and dear ones to visit your property based on their pleasant stay, and those who would not. Of course, the activity is beneficial for hotels as it...
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Boost your Hotel Revenue with Efficient Inventory Availability Management
September 4, 2017
Blog
As revenue consultants, we have experience from lots of hotels. Many of them have already grasped the reality of demand-driven daily pricing based on multiple factors. However, where room pricing management has become more flexible, availability management has not. In spite of the fluid nature of demand where segmentation has lost a lot of its past emphasis, hotels still insist on treating their inventory as a compartmentalised box with little room to play. Thus, no soone...
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Tapping the potential of IoT
August 29, 2017
Blog
When it comes to deploying new technology, it seems that all we ever hear about is how the hospitality industry is far behind other sectors. So it was refreshing for me to read a recent Phocuswright report about how hotels – and the travel industry in general – are leading the way in the use of so-called Internet of Things, or IoT. According to the report, which quotes a study by Tata Consultancy, travel, transportation and hospitality are the top three industries when ...
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The Role and Future of Technology in Travel Industry
August 28, 2017
Blog
It is a well- known and data backed information that technology has affected individuals and businesses to a considerable extent both in for advantages and disadvantages. The hospitality and travel industry is no exception. There has been enough debate on whether technology has benefited the travel industry or has harmed it more. The Internet, technology solutions, software & hardware and communications modes have made the processes of travel industry a lot easier for ...
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New Consumer Review Dashboard For Hotels
August 21, 2017
Blog
For last 6 months, RateGain’s Product Management & Engineering teams have been working tirelessly to bring a new simplified visual design in all aspects of our Online Reputation & Guest Feedback Platform. Today, we are happy to share the visual refresh that would allow hotels accomplish more and transform Online Reputation and Guest Experience: 1. Comprehensive Social Media Analytics Get a comprehensive analysis of your hotel’s overall social health on various...
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Measuring Demand in Your City will Skyrocket your Revenue - Here is How!
August 21, 2017
Blog
We all know that demand forecasting is the holy grail of revenue generation for hotels. As hoteliers, you need to measure room and hotel demand at various levels and for different market segments to develop profit-making strategies. It involves gathering sizeable information of the market and integrate the efforts of different departments to enhance your business performance. How do you go about measuring demand? You could be missing the benefits that a simple tweak to you...
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