Our Blogs

Will Artificial Intelligence Replace Human Intelligence in Revenue Management and Pricing Analysis?
September 29, 2017
Blog
Is it possible that Artificial Intelligence can replace human intelligence in revenue management and pricing analysis? More important to understand here is what it will replace, than a clear “Yes” or “No” to this question. We are sure you must have read about the increasing reach of AI at least a few times recently, in print or digital. Artificial Intelligence is taking over in every business. The time for machine learning has indeed arrived. In almost every industry, mach...
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Data and Analytics Can Help You Distribute Your Hotel Inventory Effectively & Run Hotel Profitably
September 25, 2017
Blog
The Internet has had an impact on almost every industry out there and how could hotel industry be an exception to this revolution. Traditional booking mechanisms like phones and agents have been replaced by OTAs, brand websites, and other channels. Some channels are more profitable or we can say less costly than others are. Hotels have to continuously make sure that they are using the most profitable channel to sell their inventory to maximize revenues. Yielding and Pricing s...
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It’s time to reexamine the data structure behind hotel distribution
September 25, 2017
Blog
For years, the hospitality industry has been struggling to upgrade its legacy systems both to meet the needs of the fast-growing field of new players and return the types of sophisticated queries consumers are increasingly demanding. And while those of us in the trenches of distribution continue to work diligently to meet the new challenges, I’m increasingly convinced the only real answer is to blow it all up. Yes, it sounds radical, but it needs to be seriously conside...
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7 Fundamental Hotel Marketing Strategies To Stand Out From Your Competition
September 21, 2017
Blog
What do airlines, tour operator and hotels have in common? All of them sell fixed time-limited resources. Moreover, when it comes to maximizing revenue from a fixed resource, say, hotel rooms, and a permanently fixed price does not help! Let us find out why. Today, industries like hospitality and tourism face a constantly changing customer landscape, wherein seasonal opportunities like events, contingencies and trends rapidly come and go. Leveraging these opportunities to ma...
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Design an Effective Hotel Guest Loyalty Program to Increase Hotel Bookings and Revenue
September 18, 2017
Blog
The hospitality industry, like any other industry in this cutthroat competitive era is massively overcrowded, implying that many hotels, big and small, have swarmed the industry in the recent past offering ample choices to the guests, or perhaps spoiling them. A traveller could now easily switch to any property where he wishes to stay in any desired location, basis his/her requirements. For the hotels, in such a scenario, having the same traveller become their loyal customer ...
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Yield Management in Hospitality - Important for Efficient Revenue Management Strategy
September 14, 2017
Blog
What do airlines, tour operator and hotels have in common? All of them sell fixed time-limited resources. Moreover, when it comes to maximizing revenue from a fixed resource, say, hotel rooms, and a permanently fixed price does not help! Let us find out why. Today, industries like hospitality and tourism face a constantly changing customer landscape, wherein seasonal opportunities like events, contingencies and trends rapidly come and go. Leveraging these opportunities to ma...
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What Makes Your Guests The Promoters of Your Brand?
September 7, 2017
Blog
Are your guests willing to recommend your hotel to a friend, family member or colleague? If yes, then you are probably on the right path. Net Promoter Score (NPS) is a powerful tool used by brands across industries to identify their happy clients (promoters) and the not-so-happy clients (detractors); those who would want their near and dear ones to visit your property based on their pleasant stay, and those who would not. Of course, the activity is beneficial for hotels as it...
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Boost your Hotel Revenue with Efficient Inventory Availability Management
September 4, 2017
Blog
As revenue consultants, we have experience from lots of hotels. Many of them have already grasped the reality of demand-driven daily pricing based on multiple factors. However, where room pricing management has become more flexible, availability management has not. In spite of the fluid nature of demand where segmentation has lost a lot of its past emphasis, hotels still insist on treating their inventory as a compartmentalised box with little room to play. Thus, no soone...
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Tapping the potential of IoT
August 29, 2017
Blog
When it comes to deploying new technology, it seems that all we ever hear about is how the hospitality industry is far behind other sectors. So it was refreshing for me to read a recent Phocuswright report about how hotels – and the travel industry in general – are leading the way in the use of so-called Internet of Things, or IoT. According to the report, which quotes a study by Tata Consultancy, travel, transportation and hospitality are the top three industries when ...
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