Our Blogs

Hoteliers, You Need a Channel Manager with an Edge to Stand out from Competition
July 18, 2017
Blog
A recent study reveals that approximately 90% of travel bookings are done online, compared to just 50% a decade ago. This clearly explains the increasing trend of booking travel online by the consumers. It also justifies the reason why hoteliers need to master distribution and do it soon because the hotels that will invest in their channel optimization and distribution strategies will certainly emerge as the next generation of winners in the hospitality industry. To make t...
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Blockchain and its potential to upend the travel industry
July 17, 2017
Blog
We’ve been hearing a lot lately about artificial intelligence, “big data” and their potential for transforming the travel industry. But there’s another new technology on the horizon called blockchain, and it promises to upend much of the business world as we know it. So what exactly is a blockchain? It’s the technology underlying virtual currencies like Bitcoin. It’s basically a living digital business record or ledger that can be updated in near real-time by multiple part...
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Hoteliers, Learn About The Growing Importance of Hotel Online Reputation Management
July 4, 2017
Blog
“It takes a lifetime to build a good reputation, but you can lose it in a minute” - Will Rogers  Well said, indeed! Earning a good reputation is certainly not an overnight job. It is a continuous and incremental attempt towards high rating on online review sites and maximum positive reviews. Moreover, ensuring that online reputation management only gets better with time is a key concern and the topmost priority of all hotel revenue managers. Reviews rank second only to p...
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Engaging Travelers Through Social Media Can Reap Umpteen Benefits for Hotels
June 19, 2017
Blog
With 2.3 billion active users on social media, it is no surprise when 91 per cent of retail brands actively use two or more social media networks for their business, and the hospitality industry should be no different. Social Media has had its effect on almost every industry, including hospitality and travel. It has become a primary mode of propagation of any kind of promotional offers, news, advertisement, blogs or brand reviews for that matter. Thus, hospitality too cannot ...
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Approach For A Balanced Hotel Distribution Strategy - Learn Why Hotels Should Adopt It
June 14, 2017
Blog
The hospitality industry across the globe has witnessed strong growth levels in the last decade, mainly due to the explosion of the internet. This made it much easier for consumers to find and book hotels. With this change, also comes increased expectations for hotels to perform better than ever. The success depends on the profitability of rooms sold. Any room left unsold is a lost money-making opportunity. Setting the correct hotel distribution strategy can help to ensure th...
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9 Tips to Build a Hotel’s Facebook Strategy & Improve Guest Experience
June 6, 2017
Blog
Facebook has more than 1.94 billion monthly active users as of Q1 2017 i.e. one fourth of world population browse Facebook at least once a month. Also, according to statista.com survey research, among the most common ways for clients to endorse local businesses is word of mouth followed by Facebook; with 47% of respondents had endorsed local businesses through Facebook. RateGain’s internal data shows growth in Facebook reviews and currently 10% of all hotel reviews are ...
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