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Hotels, Utilize Closed User Group (CUG) Customers to Increase Revenue Through Direct Bookings
August 8, 2017
Blog
There is no need to emphasize much about the importance of Direct Bookings for hotels, as this is a common knowledge to every hotelier and revenue manager. We have discussed at length about ways to increase direct bookings in our earlier blogs – Hotels, Let’s go direct and How to increase hotel direct bookings? In this blog, we will share how you should utilize your Closed User Group (CUG) consumers to get more direct bookings and a healthy bottom-line. To begin, let...
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Despite the best efforts of hotel brands, travelers still love to click around
August 1, 2017
Blog
In their ongoing tug of war with online travel agencies, hotel companies have launched some clever campaigns in recent years to steer more consumers to their branded sites for commission-free direct bookings, promising that travelers always will find the lowest rates there. But a new study indicates it still pays to click around. A survey by the research firm Piper Jaffray found OTAs and travel search sites offered the lowest rates more often than hotel brand websites. ...
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14 Features to Consider Before Your Hotel Decides to Devote In a Channel Manager
July 24, 2017
Blog
Managing rates and inventory across a single channel is a difficult task, but this problem is further compounded when the hotel has to manage it for multiple online travel agents. All the responsibility comes on the shoulders of the hotel’s revenue manager (RM) If you as an RM of the hotel are updating inventory manually across multiple OTAs, then you are missing the opportunity to engage directly with your customers and wasting your precious time, which you could have spe...
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Hoteliers, You Need a Channel Manager with an Edge to Stand out from Competition
July 18, 2017
Blog
A recent study reveals that approximately 90% of travel bookings are done online, compared to just 50% a decade ago. This clearly explains the increasing trend of booking travel online by the consumers. It also justifies the reason why hoteliers need to master distribution and do it soon because the hotels that will invest in their channel optimization and distribution strategies will certainly emerge as the next generation of winners in the hospitality industry. To make t...
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Blockchain and its potential to upend the travel industry
July 17, 2017
Blog
We’ve been hearing a lot lately about artificial intelligence, “big data” and their potential for transforming the travel industry. But there’s another new technology on the horizon called blockchain, and it promises to upend much of the business world as we know it. So what exactly is a blockchain? It’s the technology underlying virtual currencies like Bitcoin. It’s basically a living digital business record or ledger that can be updated in near real-time by multiple part...
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