Rate Parity Performance Feb 2017. Where Does your City Stand: APAC?

RATE PARITY PERFORMANCE REPORT MARCH 2017 – ASIA

Where does your City Stand?

3 – Star Hotels: 8 cities had less than 10% of hotels in Parity out of a total of 11 cities surveyed

4 – Star Hotels:10 cities had less than 10% of hotels in Parity out of a total of 12 cities surveyed

5 – Star Hotels: 10 cities had less than 10% of hotels in Parity out of a total of 12 cities surveyed

	3 Stars	4 Stars	5 Stars
Top three cities showing maximum percentage of hotels in Parity	Bali – 50% Jakarta – 31%c Shanghai – 29%	Jakarta – 71% Bali – 43% Beijing – 32%	Bali – 40% Jakarta -35% Penang and Shanghai – 17%
Bottom three cities showing minimum percentage of hotels in Parity	New Delhi – 0% Kuala Lumpur– 0% Singapore – 0%	Mumbai – 0% Shanghai – 3% Singapore – 5%	Singapore – 0% Mumbai – 7% New Delhi – 6%

Top three cities showing the maximum percentage of hotels preferring their Brand Website vs OTAs. i.e. prices are cheaper on the brand website	Bali – 50% Phuket – 36% Singapore – 33%	Bali – 34% Mumbai- 33% Shanghai – 32%	Jakarta – 52% Phuket and Hongkong – 48% Kuala Lumpur – 46%
Bottom three cities showing minimum percentage of hotels preferring their Brand Website vs OTAs	Shanghai – 0% Bangkok, Kuala Lumpur – 0% New Delhi, Mumbai – 0%	Jakarta – 4% Hong Kong – 11% Kuala Lumpur – 19%	Bali – 0% Singapore – 19% Bangkok – 31%

Top three cities showing the maximum percentage of hotels preferring OTA vs their own website. i.e. prices are cheaper on OTA sites	Kuala Lumpur, New Delhi – 100% Bangkok – 86% Mumbai – 75%	Kuala Lumpur, Singapore – 72% Phuket, Mumbai,New Delhi – 67% Shanghai – 65%	Singapore – 81% Bali – 60% Bangkok – 59%
Bottom three cities showing the minimum percentage number of hotels preferring OTAs vs their own website	Bali – 0% Jakarta – 45% Phuket – 52%	Bali – 23% Jakarta – 25% Beijing – 42%	Jakarta – 12% Shanghai – 38% Phuket – 41%

Let us take a look at the parity tables (shown below) for 3-star, 4-star and 5-star hotels in APAC.

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Let us take a look at the rate parity heat maps (shown below) for 3-star, 4-star and 5-star hotels in APAC

hotel rate parity_Heat map 3 star hotels_APAC

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Rate Parity is important for hotels to maximise their revenue. Build a rate parity strategy to increase direct bookings, customer loyalty and reduced cost.