Rate Parity Performance Report March 2017 – APAC

RATE PARITY PERFORMANCE REPORT MARCH 2017 – ASIA

Where does your City Stand?

3 – Star Hotels: 8 cities had less than 10% of hotels in Parity out of a total of 11 cities surveyed 4 – Star Hotels:10 cities had less than 10% of hotels in Parity out of a total of 12 cities surveyed 5 – Star Hotels: 10 cities had less than 10% of hotels in Parity out of a total of 12 cities surveyed

3 Stars 4 Stars 5 Stars Top three cities showing maximum percentage of hotels in Parity Bali – 50% Jakarta – 31%c Shanghai – 29% Jakarta – 71% Bali – 43% Beijing – 32% Bali – 40% Jakarta -35% Penang and Shanghai – 17% Bottom three cities showing minimum percentage of hotels in Parity New Delhi – 0% Kuala Lumpur– 0% Singapore – 0% Mumbai – 0% Shanghai – 3% Singapore – 5% Singapore – 0% Mumbai – 7% New Delhi – 6% Top three cities showing the maximum percentage of hotels preferring their Brand Website vs OTAs. i.e. prices are cheaper on the brand website Bali – 50% Phuket – 36% Singapore – 33% Bali – 34% Mumbai- 33% Shanghai – 32% Jakarta – 52% Phuket and Hongkong – 48% Kuala Lumpur – 46% Bottom three cities showing minimum percentage of hotels preferring their Brand Website vs OTAs Shanghai – 0% Bangkok, Kuala Lumpur – 0% New Delhi, Mumbai – 0% Jakarta – 4% Hong Kong – 11% Kuala Lumpur – 19% Bali – 0% Singapore – 19% Bangkok – 31% Top three cities showing the maximum percentage of hotels preferring OTA vs their own website. i.e. prices are cheaper on OTA sites Kuala Lumpur, New Delhi – 100% Bangkok – 86% Mumbai – 75% Kuala Lumpur, Singapore – 72% Phuket, Mumbai,New Delhi – 67% Shanghai – 65% Singapore – 81% Bali – 60% Bangkok – 59% Bottom three cities showing the minimum percentage number of hotels preferring OTAs vs their own website Bali – 0% Jakarta – 45% Phuket – 52% Bali – 23% Jakarta – 25% Beijing – 42% Jakarta – 12% Shanghai – 38% Phuket – 41% Let us take a look at the parity tables (shown below) for 3-star, 4-star and 5-star hotels in APAC. Click here to view full image Click here to view full image Click here to view full image

Let us take a look at the rate parity heat maps (shown below) for 3-star, 4-star and 5-star hotels in APAC

Click here to view full image

Click here to view full image

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Disclaimer: The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.

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