The degree of rate parity observed for Middle East hotels between their brand websites and the OTAs show variation by location in the April 2016 report. Muscat, Riyadh and Abu Dhabi maintained 100% parity in the 3-star hotel category, while Cairo and Sharjah emerged as clear parity practicing cities in the 4-star and 5-star categories, respectively. Amman is the city with the highest number of hotels preferring their own brand sites to OTAs and offering lower rates, the number being as much as 45%.
Hotels being cheaper on OTA sites is an interesting factor for hotels in Middle East amidst the parity vs non-parity debate. Kuwait and Dubai being as high as 100% of hotels offering better rates on OTAs in 3-star category, while Sharjah at 100% and Istanbul at 74% are following this pattern in 4-star and 5-star categories, respectively.
Did you notice?
- Dubai is facing OTA dominance in better rates as most hotels there are preferring to sell on OTAs and the numbers being as high as 100% & 88% and 64% in the 3-star, 4-star and 5-star categories, respectively.
- Cities like Istanbul and Dubai (3-star category), Sharjah (4-star category) with 0% parity are displaying the need for meta-searches for prospective customers to source out best deals.
RateGain specializes in establishing rate parity across different channels for hotels.
The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.