The degree of rate parity observed for hotels in Asia between their brand websites and the OTAs show variation by location in the July 2016 report. Bali maintained maximum parity with 100% in the 3-star hotel category, while Penang and Bali emerged as the cities practicing maximum parity with 100% and 65% in the 4-star and 5-star category, respectively. Mumbai is the city with the highest number of hotels preferring their own brand sites to OTAs and offering lower rates with 83%.
Hotels being cheaper on OTA sites is an interesting factor for hotels in Asia amidst the parity vs non-parity debate. Singapore being as high as 93% of hotels offering better rates on OTAs in 3-star category, while Hong Kong and Penang, at 75% and 60% are following this pattern in 4-star and 5-star categories, respectively.
Did you notice?
- Singapore, Hong Kong and Penang are facing OTA dominance in better rates as most hotels there are preferring to sell on OTAs and the numbers being as high as 93%, 75% and 60% in the 3-star, 4-star and 5-star categories, respectively.
- Cities like Mumbai (3-star category), Hong Kong (4-star category) and Penang with 0%, 17% and 0% parity, respectively are displaying the need for meta-searches for prospective customers to source out best deals.
The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.