The degree of rate parity observed for USA hotels between their brand websites and the OTAs show variation by location in the June 2016 report. Philadelphia maintained maximum parity with 54% in the 3-star hotel category, while Seattle emerged as the city practicing maximum parity with 78% in the 4-star category. Philadelphia is the city with the highest number of hotels preferring their own brand sites to OTAs and offering lower rates with 25%.
Hotels being cheaper on OTA sites is an interesting factor for hotels in USA amidst the parity vs non-parity debate. New York being as high as 68% of hotels offering better rates on OTAs in 3-star category, while Las Vegas and New York, at 77% and 34% are following this pattern in 4-star and 5-star categories, respectively.
Did you notice?
- New York is facing OTA dominance in better rates as most hotels there are preferring to sell on OTAs and the numbers being as high as 68%, 66% and 34% in the 3-star, 4-star and 5-star categories, respectively.
- Cities like New York (3-star category) and Las Vegas (4-star category) with 18% and 10% parity, respectively are displaying the need for meta-searches for prospective customers to source out best deals.
RateGain specializes in establishing rate parity across different channels for hotels, online travel companies and airlines.
The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.