The degree of rate parity observed for Latin American hotels between their brand websites and the OTAs show variation by location in the May 2016 report. Lima maintained 100% parity in the 3-star hotel category, while Panama City emerged as the city practicing maximum parity with 59% and 63% in the 4-star and 5-star categories, respectively. Interestingly in Sao Paulo, hotels are offering cheaper rates on OTA in 5-star category, the number being as much as 46%.
Hotels being cheaper on OTA sites is an interesting factor for hotels in Latin American amidst the parity vs non-parity debate. Rio De Janeiro being as high as 100% of hotels offering better rates on OTAs in 3-star category, while Bogota and Caracas, at 80% and 100% are following this pattern in 4-star and 5-star categories, respectively.
Did you notice?
- Rio De Janeiro is facing OTA dominance in better rates as most hotels there are preferring to sell on OTAs and the numbers being as high as 100%, 68% and 98% in the 3-star, 4-star and 5-star categories, respectively.
- Cities like Rio De Janeiro and Bogota (3-star category), Rio De Janeiro and Caracas (5-star category) with 0% parity are displaying the need for meta-searches for prospective customers to source out best deals.
The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.