The discerning global traveler uses a plethora of tools, accesses multiple platforms, and works with a complex mix of vendors to discover the best travel experience. Great images are an indispensable value-add for the hotelier, adding flesh-and-blood to their customer ‘attraction, retention, and loyalty’ game-plan.
While designing a guest loyalty program that works best for your hotel, there are some broad, guiding principles, which if adhered to, would ensure maximum results besides a significant improvement in the hotel’s repeat business.
Promoters are the hotel’s biggest assets, and getting guests to become the promoters should be a key objective of the hotel’s marketing strategy. Having said that, it is extremely important to take the detractors and their opinion seriously. The best way to go ensure that your guests turn into your promoters is not just meeting expectations, but exceeding them.
Follow these quick tips to generate a higher volume of guest feedback, which would further improve your online position and ranking on search engines and review sites. As your visibility improves, your potential guests can easily locate your hotel online.
ORM is a combination of Social Media, Localization and Mobile App and very important for successful Online Reputation Management Plan. This explains why vendors are promoting the mobile ORM application as part of a hotel’s overall plan due to the significant benefits it can bring to their hotel’s reputation and revenue.
Online Reputation Management is crucial for hotels! According to a survey, 93% of prospect travelers refer online reviews when booking a hotel. Furthermore, 53% of travelers would not book a hotel that does not have online reviews. Read more to learn how to build Online Reputation.
For long, getting to know what hotel guests want has been every hotelier’s bugbear. Ambivalent, unclear suggestions from customers impede hoteliers’ ability to take concrete steps to improve their services. Moreover, in this era of price-oriented competition among hotels, price sensitive travellers; garnering loyal guests become challenging, necessitating the use of specific tools aimed at…
In present times, happy consumers define the success of any business. The hospitality industry is all about serving people right and delivering the best-in-class experience to their patrons. What the guest feels and says is very important, and responding to their concerns is a critical aspect to the growth of hotel business.
Image Credit: Medialabs Have you ever tackled restaurant reputation management in your hotel before? If your answer is yes, you would stand by me when I say that the task is complex but not impossible! The rise of mobile technology and social media, and the practice of leveraging them to influence purchasing decisions in restaurant…
Welcome to Dubai, the metropolis of dreams which encompasses an unforgettable taste of the Arabian nights. In the heart of Dubai’s bustling shopping and entertainment arena lies a cosmopolitan and excellent 4-star hotel – The Landmark Grand Deira. The hotel complex is fast evolving into a magnet for business and leisure travellers alike. Being handily placed…