HSMAI’s Revenue Optimization Conference (ROC) is where hotel revenue leaders unite for education, collaboration, and innovation at the world’s largest gathering of revenue professionals in the travel industry.

For almost two decades, HSMAI’s ROC has delivered the most compelling and comprehensive event for the hotel revenue optimization discipline, with representatives from more than 120 unique hotel companies coming together to address the most critical trends affecting hotels today. With powerful educational and networking opportunities, ROC is the can’t-miss conference of the year for learning and engagement. It’s where senior leaders in hotel revenue optimization, sales, marketing, and distribution connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business.

ROC 2022 will prepare attendees to take the lead in revenue strategy. The educational sessions are focused on elevating leadership and business acumen, anticipating, and responding to headwinds, aligning sales, marketing, and revenue optimization efforts, adapting to the ever-changing landscape of hospitality technology, and driving profit throughout the customer journey.