Importance of Social Media in Hospitality and Travel Industry

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Create exceptional guest experiences to increase delight and mitigate negative interactions to protect your revenue.

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Leverage the combined power of cognitive revenue management and social media analytics connected to the largest distribution network in the world.

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A strong team of hospitality leaders with over 200+ years of experience and social media experts that have won every major marketing award make sure you are always successful.

One cannot disregard the impact of social media in hospitality industry. The new age traveller wants to explore new experiences, and social media is the place they turn to for information. Every day more guests are turning to social media to get inspired, research, plan and book their stay. As the internet companies of today pivot to become hospitality players and new-age channels continue to disrupt the market place, acquiring guests by traditional push strategies cannot suffice for hotel chains any longer.

Today, 80% of the guests use social media before booking a stay at a hotel and 84% of people expect a brand to respond within one hour. Research also suggests that a 10% increase in review scores can affect bookings by an average of 11% and improve ADR by 7%.

The industry’s wait is over with this Guest Experience Cloud platform that combines the power of BCV’s social media listening, analytics, creative and engagement capabilities with RateGain®’s AI-driven cognitive revenue management and smart distribution solutions. With the help of targeted social media strategy, We help you to expand social footprint, amplify brand awareness, and create new opportunities aligned with your business goals. Our assistance with relevance to the use of social media in hospitality enables you to gain a positive influence on consumer engagement.

A Next-Gen Social Media Competitive Monitoring Solution

A crucial aspect of social media marketing for hotels includes competitor social media analytics. As a reliable partner, we aim to guide you through this process by leveraging next-gen technology to help you stay ahead of your competition. We excel in providing social media management for hotels, which helps you easily figure out your key demographics, analyze your content thoroughly, and find the best time to post and mitigate negative reviews and sentiment.

Get the power to serve the right message, to the right guest, for the right hotel, on the right channel, elevating the brand experience every day.

Convert Delight into Dollars

The Guest Experience cloud platform, not only tracks your guest but also remembers their likes, dislikes putting them right at the center of your revenue strategy.

Our cutting edge in-house capabilities allow us to create customer profiles based on over 50 factors to allow you to always deliver delight and increase repeat visits helping you maximize guest lifetime value.

social media marketing for hotels
Tracking Real-time
interactions on

395,000

Hotels

Get unparalleled visibility and control

The only platform in hospitality that would bring revenue management, sales and marketing together, breaking down the traditional silos to directly measure impact on booking and Net RevPAR to maximize guest lifetime value with

  • Targeting & Conversion Tracking
  • 24X7 Monitoring Capabilities
  • Reputation Protection

Award Winning Team that Drives your Success

Our expertise in delivering accurate intelligence and actionable insights makes sure of one thing – your success.

Based out of 10 countries, our global offices allow you access to industry and digital experts who are geared up to solve every challenge and constantly drive innovation for you.

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Introducing The Hospitality Industry’s First-Ever Guest Experience Cloud

BCV, now a RateGain® Company, is the only provider with the capacity to monitor and manage the social universe 24/7. Our comprehensive Guest Experience Cloud solution is supported by an arsenal of proprietary tools and analytics designed to increase sales, provide unparalleled guest interactions, and mitigate negative customer experiences.

Customer Speak

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