How does Optima help?

Get actionable insights for revenue maximizing price strategy

Accurate, Fresh, and Timely Data Sourced from:

  • 400+

    Demand Partners

  • 190k+

    Hotel Properties

  • 143 Bn+

    Price Searches

Reinvent Your
Hotel Pricing Strategy

Hospitality AI has improved internal processes in every way. Revenue managers have always spent a lot of effort finding data and insights that affect their market position daily.
Data integration across various touch points for actionable insights on hotel pricing
Demand Forecasting
  • Search data
  • Weather data
  • Advance Travel
  • Events & News
  • High Demand dates
Rate Intelligence
  • Rate Shopping
  • OTA Rank
  • Revenue
  • Occupancy
  • Reviews
Rate
Parity
  • Rates and Availability
  • Rate Violations
  • Reports
  • Autofix
  • Test bookings / CLRP

Key Features

Narratives*New Feature
Understand the story of your market in 5 minutes
OPTIMA MarketDRONE*New Feature
Track intra-day rate and rate plan changes by hotels in real-time on a device of your choice
dataSURE
Machine Learning (ML) driven data quality framework
Mobile & Member Rates Tracking
Track mobile only promotional rates defined by your competitors
Airbnb Insights
Tap the information on Airbnb supply across your markets for effective rate decision making
Lightning Refresh
Get 100% real-time data
Pricing Playground
A single view to tally your market position v/s competition across all the properties
Iterative LOS
Identify minimum LOS Restrictions
from competition across all channels
Advanced Rate Tagging Engine
Track competition promotions and inclusions with a rule based engine

Some Hotel Chains That Rely on Us

We have been able to increase our clicks by 100% compared to the previous year – and we are especially pleased about the increasing direct bookings on our homepage.

Tobias Baumann
Director Sales & Marketing
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