RateGain Technologies, today, announced its review collection integration with TripAdvisor®, the world’s largest travel site from reviews to bookings. The integration with RateGain’s expert online reputation management tool, BrandGain, would allow all hotels associated with RateGain to send automated, customised surveys and review forms to guests after their departure. Hotels can leverage this 360 degree feedback tool to get meaningful feedback from guests, better their service quality in order to gain operational excellence, which in turn helps them achieve a better reputation and brand value.
As part of the guest survey, respondents will be given the option to write a review to be published on TripAdvisor. This would help hotels get both local and international customers talking about them online, helping them achieve greater visibility with the high intent travel audience on TripAdvisor, with 455 million average monthly unique visitors to the site, looking for advice on their bookings. The insights they provide would help future guests of their property make informed decisions before confidently booking their stay.
According to Pranab Agarwal, Product Head, RateGain, “This is one of the most valuable alliances that would further empower our offerings as an ORM partner, and we look forward to feedback that hotels will be able to collect at scale, as well as the data and insights that this bring with it. Online reviews have been dominating the travel and hotel space for a while now, where an increasing number of travellers base their decision to stay at a particular property largely on these reviews.
“TripAdvisor is a known global leader in providing guest-intelligence solutions for the hospitality industry, and is almost synonymous to the term ‘online reviews’ today. Through these reviews, hotels will be able to better understand guest sentiment and be able to leverage the hotel’s credibility to reach a larger potential pool of guests through the platform” he added.
Apart from tracking the online reputation of a hotel across all social media platforms and online review channels, BrandGain would offer the particular feature as an additional benefit, this would help hotels to leverage their Brand reputation and eventually help them to charge a premium for quality over the period of time.
TripAdvisor, the world’s largest travel site**, enables travelers to unleash the full potential of every trip. With over 570 million reviews and opinions covering the world’s largest selection of travel listings worldwide — covering 7.3 million accommodations, airlines, attractions, and restaurants — TripAdvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do and where to eat. TripAdvisor also compares prices from more than 200 hotel booking sites so travelers can find the lowest price on the hotel that’s right for them. TripAdvisor-branded sites are available in 49 markets, and are home to the world’s largest travel community of 455 million average monthly unique visitors*, all looking to get the most out of every trip. TripAdvisor: Know better. Book better. Go better.
The subsidiaries and affiliates of TripAdvisor, Inc. (NASDAQ:TRIP) own and operate a portfolio of websites under 20 other travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com, www.citymaps.com, www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, www.iens.nl and www.dimmi.com.au), www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.vacationhomerentals.com and www.viator.com.
*Source: TripAdvisor log files, average monthly unique visitors, Q3 2017
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, July 2017