This feature provides hotels with real-time access to competitor rates across various distribution channels
RateGain Technologies, a leader in hospitality and travel technology solutions, today announced the launch of a key feature, ‘Lightning Refresh’ to its premier rate shopper solution, Optima, that would allow hotels to refresh and receive the real-time competitor rates at the click of a button. The availability of the most updated rates, which would get reflected in the user’s rate calendar in less than 60 seconds, would serve as a key input for hoteliers while developing an effective pricing strategy.
With the growing competition and a hyper-dynamic market, hotels need to change their prices multiple times in a day to stay ahead of their competition. This necessitates the need for having a minute-by-minute market pulse and competitive intelligence. Using this advanced feature would not only help hotels adopt dynamic pricing but will also transform them from batch-based data processing to real-time data acquisition and actionable insights, resulting in a measurable impact on hotel’s bottom line.
According to Dr. Anand Medepalli, RateGain’s Chief Product Officer, early feedback on this feature has been overwhelmingly positive and users feel on the top of their data needs. “We are very proud at the launch of the ‘Lightning Refresh’ functionality on our rate shopping tool, Optima, enabling our hotel partners to refresh rates from the OTAs in a matter of seconds. In this ever dynamic world, access to up to data could mean the difference between winning and losing,” continued Dr. Medepalli.
RateGain launched Optima in October 2016, as a solution to provide comprehensive rate-intelligence to hotels by tracking more than 500+ OTAs, meta-search sites, GDS, brand sites & mobile apps and more than 900,000+ rooms type data. In a very short time, Optima has established itself as a market leader, helping hotels across the globe leverage the power of price intelligence and maintain rate parity across all channels.
About Rate Gain
RateGain is a leading provider of cloud-based innovative solutions for the Travel and Hospitality Industry. RateGain provides the latest technology in rate intelligence, price optimization, seamless electronic distribution and brand engagement. Founded in 2004, RateGain has 12,000 clients around the globe including hotels, online travel agents, airlines, car rental companies, cruise liners as well as tour operators and wholesalers like IHG, Melia Hotels International, Lufthansa, Expedia, Hertz Corporation, Priceline.com, Carnival Cruise, etc. Through our unwavering commitment to excellence and our guiding principles, we help hospitality and travel companies make more revenue every day.
For more information, visit www.rategain.com