How RateGain and Google are improving ROI from online bookings for hotels?
RateGain helps hotels increase their visibility on Google Hotel Ads by finding the right placements for their target group thereby increasing bookings through Metasearch for hotels. It also runs Google Ads marketing campaigns in order to push the hotel’s website to be a successful distribution channel.
Google provides free booking links for hotels to connect with more travelers. Free booking links appear on the hotel booking module alongside hotel ads when travelers look for rooms at a given hotel. Free booking links include the name of the booking partner who is selling the room, along with the room rate for the itinerary selected. Booking partners pay no fee for free booking links, and Google doesn’t collect any payment for placement or user engagement with these links.