Content Management: The Achilles heel
for Hotels in 2022

This whitepaper examines a different type of Hotel Content information and an increasing trend to adopt advanced technology for managing and distributing the accurate across multiple channels and OTAs. Further, it dives into the key Impact of Content on traveler decision and booking behavior.

Book-Mockup
writer

What are different types of Hotel Content and their impacts?

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What are the essential changing parameters post COVID-19?

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How does a change in content score criteria and image quality impact the customer requirements?

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What are the critical impacts of Content on the Hotel Industry?

We have been able to increase our clicks by 100% compared to the previous year – and we are especially pleased about the increasing direct bookings on our homepage.

Tobias Baumann
Director Sales & Marketing
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