Webinar Overview:

Traveler sentiment and needs have fundamentally changed during last few years. To keep pace with the rapidly evolving customer expectations, Hotels need to think differently and focus on a more tailored approach to attract customers. In today’s scenario, loyalty of a hotel depends on how the services are perceived by a Guests at the time of booking to its actual fulfilment at the property. This webinar aims to cover all the essential ingredients required to drive better conversion and loyalty for your hotel.

Key Takeaways from the Webinar:

Customers
Importance of content in today’s rapidly evolving customer needs and their expectation!
investment
How content is a game changer in the driving booking to your hotel
hotel
How Accurate & Consistent content can improve your brand loyalty

Meet our Speakers

Sakshi
Sakshi Jain
Director, Commercial MEA
RateGain

Moderator

Anuja
Anuja Bhonsle
Senior Account Manager, Connectivity Partnerships
Booking.com

Speaker

Rutu
Rutu Motihar
Director of Ecommerce & Distribution
Jaz Hotels

Speaker

Booking.com talks about the importance of content for today’s traveler and both qualitative & quantitative content attributes effect the conversion cycle for a hotelier.

 

Hoteliers at the webinar discuss why Hotels have been unable to prioritize content, the challenges attached to its regular update & management, and their key learnings from content that other hoteliers could use and apply.

We have been able to increase our clicks by 100% compared to the previous year – and we are especially pleased about the increasing direct bookings on our homepage.

Tobias Baumann
Director Sales & Marketing
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