In the last few months, every conversation in the hospitality industry has been focused on driving recovery, containing costs, and adjusting strategies to the new normal. However, as the collective recovery in different regions of the globe slowly moves towards the halfway mark, the industry must start focusing on a forgotten word – INNOVATION.
To discuss the same, for our next edition of perspectives, we are delighted to host Françoise Houdebine, Chief Marketing and Digital Officer at Louvre Hotels Group, who has been at the forefront of driving marketing innovations at the French Chain for the last seven years. Join this discussion to know:
Louvre Hotels Group has to its credit, many digital firsts, innovation at the core of its strategy. Louvre Hotels Group has always been a pioneer, leading to new standards on its category: 1st to introduce CSR & PMS, 1st to connect to OTA, 1st to offer free-Wifi in its hotels, 1st group to launch its own booking app and more recently 1st on concepts mixing human and artificial intelligence.
So how is Louvre Hotels Group using digital innovation to win back customer trust in the new normal? Join us on 20th Aug, to learn more