Mark Skroch
Global Head
BCV, A RateGain Company
Françoise Houdebine
Chief Marketing & Digital Officer
Louvre Hotels Group
In the last few months, every conversation in the hospitality industry has been focused on driving recovery, containing costs, and adjusting strategies to the new normal. However, as the collective recovery in different regions of the globe slowly moves towards the halfway mark, the industry must start focusing on a forgotten word – INNOVATION.
To discuss the same, for our next edition of perspectives, we are delighted to host Françoise Houdebine, Chief Marketing and Digital Officer at Louvre Hotels Group, who has been at the forefront of driving marketing innovations at the French Chain for the last seven years. Join this discussion to know:
  • Digital Innovation that has helped Louvre Hotels Group tide over the crisis
  • What insights are needed to drive recovery and gain customer trust
  • The need for a more cohesive Marketing and Tech alliance in the new normal
  • The role social media can play in enhancing customer experience
Louvre Hotels Group has to its credit, many digital firsts, innovation at the core of its strategy. Louvre Hotels Group has always been a pioneer, leading to new standards on its category: 1st to introduce CSR & PMS, 1st to connect to OTA, 1st to offer free-Wifi in its hotels, 1st group to launch its own booking app and more recently 1st on concepts mixing human and artificial intelligence.
So how is Louvre Hotels Group using digital innovation to win back customer trust in the new normal? Join us on 20th Aug, to learn more

We have been able to increase our clicks by 100% compared to the previous year – and we are especially pleased about the increasing direct bookings on our homepage.

Tobias Baumann
Director Sales & Marketing
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