Why Enhancing Guest Experience Through Social Media is critical to Drive ROI
Thursday, 20th August
12 - 1 PM IST
Meet Our Speakers
Country Manager, India BCV, a RateGain Company
DOSM The Ritz Carlton Pune
Commercial Director Conrad Bengaluru
DOSM The Leela Palace New Delhi
What You will Learn:
The Sales and Marketing function in hotels is no longer limited to demand generation and driving revenue. In the ‘New Normal’, recovery would depend on winning back trust and building brand salience. With digital being the preferred mode of discovery, social media marketing will play a larger role in promising as well as creating end-to-end delightful guest experience for guests while ensuring health and safety. This webinar aims to help hotels understand why social media is the key to providing an enhanced guest experience.
Agenda for the webinar:
Defining the New Guest Expectation:
How are DOSMs working with General Managers to ensure day to day operations help build trust and engage prospective guests on social media
Social Media Management: Investment or Cost:
Are DOSM’s looking to buy more technology to engage guests or stop spends?
Are DOSMs Revisiting KPIs?:
Becoming Digital First. With more guests now moving to social media to make decisions, are DOSMs reconfiguring success metrics?
The Evolved Role of a DOSM :
What needs to Stop, Continue & Start!