1.0RateGainhttps://rategain.comrategainhttps://rategain.com/author/rategain/rich600338<blockquote class="wp-embedded-content" data-secret="xkxe31Yl3i"><a href="https://rategain.com/blog/perspectives-with-debojo-how-survival-became-a-success-metric-at-spicejet/">Perspectives with Debojo: How Survival Became A Success Metric at SpiceJet</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://rategain.com/blog/perspectives-with-debojo-how-survival-became-a-success-metric-at-spicejet/embed/#?secret=xkxe31Yl3i" width="600" height="338" title="“Perspectives with Debojo: How Survival Became A Success Metric at SpiceJet” — RateGain" data-secret="xkxe31Yl3i" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://rategaincom.wpenginepowered.com/wp-content/uploads/2020/07/Spice-Blog-Linkedin.jpg1200628An old friend, Debojo, has been busy for the last decade on some of the most ambitious marketing projects executed in India. He became an entrepreneur at 26, providing digital solutions to diverse industries from Education, Healthcare, Travel, and hospitality post, which he also headed the Marketing Function at Common Wealth Games. Finally, he joined SpiceJet, and since 2016 has been working with its current owner and make it one of the world’s leading airline stock. A multi-lingual, energetic leader with over 19 years of experience. A pioneer among marketing leaders, who have gone beyond their role and managed other initiatives and driven them to success.