Content Management for Hotels to Improve Conversions

Hospitality’s First AI-powered Content Platform to Improve Conversions and Maximize Revenue

Before Content AI: A broken hotel content management and distribution playbook; disparate systems posing huge challenge of maintaining content parity across demand partners; little visibility; and bookings going downhill.

With Content AI: An AI-enabled platform for improving content strength across preferred demand partners; increased discoverability in filtered searches; increased bookings; and more revenue.

content efficiency- hotel content

How Content AI Simplifies Your Content-to-Conversion Journey

AI-powered content optimization
Our Wizard drives more conversions
Auto-generated tags for improved visibility on demand partners
One-click distribution for content parity across channels

AI-powered Content Optimization

Stop spending hours in sourcing content from different teams and get all the existing content updated across all fields with just a few clicks, without missing a single detail.
content optimization- Content marketing for hotels
hotel Content AI Wizard

Our Wizard Drives More Conversions

Stop obsessing over which fields would your guest notice before making the booking.
Our Content AI Wizard helps you identify which attributes are the most critical to drive conversions across all demand partners automatically.

Auto-Generated Tags for Improved Visibility on Demand Partners

With AI powered tagging, your images would have auto-populated tags based on their content. This makes it easy for you to manage, modify and update them automatically across all demand partners thereby eliminating the need of manual tagging.
AI tagging- hotel content management system
content parity- hotel content

One-Click Distribution for Content Parity Across Channels

No more updating content on every demand partner. Distribute complete, correct, and consistent content across all demand partners in a single click.

Why Choose Content AI

Ridiculously
Easy to Use
Get up and running with Content AI quickly. It’s intuitive and easy-to-use. Content AI is more than just a content platform – it’s a better way to attract and delight your customers, and drive your hotel revenue. Teams that switch to Content.AI are more impactful in strengthening the content score of their hotels in a few simple clicks.
Get your Scattered
Content Together
Managing and distributing content is especially challenging when stuff’s spread out across emails, file services, spreadsheets, etc. Content.AI helps you reorganize your scattered processes and saves you from the stress of constantly managing the content amid chaos.
Turbocharge your
Operational Efficiency
It equips with all the tools (auto image tagging, auto-fix wizard for image optimization, one-click distribution – to name a few) eliminates the scope of human slip-ups and errors to boost your content strength and take your efficiency several notches up.

Resources

Schedule a Call

Interested in learning more about Content AI?

Use the form below to give us a shout.

One of our hospitality experts will contact you within 48 hours to understand your Hotel’s content roadmap and then make apt recommendations to simplify your Content-to-Conversion journey and drive more revenue for your hotel.

Ready to Get Going? Talk to us.

FAQs

A hotel content management system (CMS) is a software platform that allows hotel managers and staff to create, manage, and publish content (descriptive and digital assets) for their hotel’s website and demand partners, such as descriptions of rooms, amenities, and services, as well as images and videos. These systems typically include tools for managing reservations, rates, and availability, as well as integrations with other systems such as PMS< CRS and payment processors.

Hotel content is important because it helps potential guests understand what a hotel has to offer over its competitor and make informed decisions about where to stay. Accurate and detailed content can also help a hotel stand out from competitors and attract more bookings.

The hotel’s website or listing on OTA is often the first point of contact for potential guests, so it is important for the listing/website to be informative, visually appealing, and easy to navigate. High-quality images and videos can showcase the hotel’s amenities, rooms, and location, and help potential guests get a sense of what it would be like to stay at the hotel. Detailed descriptions of rooms and services, including information about amenities and policies, can also help guests make informed decisions about what type of room or package would best suit their needs.

We have been able to increase our clicks by 100% compared to the previous year – and we are especially pleased about the increasing direct bookings on our homepage.

Tobias Baumann
Director Sales & Marketing
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