Before Content AI: A broken hotel content management and distribution playbook; disparate systems posing huge challenge of maintaining content parity across demand partners; little visibility; and bookings going downhill.
With Content AI: An AI-enabled platform for improving content strength across preferred demand partners; increased discoverability in filtered searches; increased bookings; and more revenue.
A hotel content management system (CMS) is a software platform that allows hotel managers and staff to create, manage, and publish content (descriptive and digital assets) for their hotel’s website and demand partners, such as descriptions of rooms, amenities, and services, as well as images and videos. These systems typically include tools for managing reservations, rates, and availability, as well as integrations with other systems such as PMS< CRS and payment processors.
Hotel content is important because it helps potential guests understand what a hotel has to offer over its competitor and make informed decisions about where to stay. Accurate and detailed content can also help a hotel stand out from competitors and attract more bookings.
The hotel’s website or listing on OTA is often the first point of contact for potential guests, so it is important for the listing/website to be informative, visually appealing, and easy to navigate. High-quality images and videos can showcase the hotel’s amenities, rooms, and location, and help potential guests get a sense of what it would be like to stay at the hotel. Detailed descriptions of rooms and services, including information about amenities and policies, can also help guests make informed decisions about what type of room or package would best suit their needs.
We have been able to increase our clicks by 100% compared to the previous year – and we are especially pleased about the increasing direct bookings on our homepage.