Our Blogs
From Challenges to Opportunities: PPC for Hotels in 2024
March 8, 2024
Blog
The PPC marketing world is facing transformative challenges, reshaped by evolving privacy norms, technological advancements, and economic shifts. For hoteliers, staying ahead in this dynamic landscape is crucial. From navigating the post-cookie era to leveraging AI in ad creation, understanding these hurdles is key to optimizing digital strategies.
This guide delves into the major PPC challenges for hotel marketers aiming for growth.
5 Biggest Challenges for PPC Markete...
Read More 0 likesMarching Forward: Celebrating Women's History Month 2024
March 4, 2024
Blog
March isn't just about the lingering cold or eagerly awaiting the arrival of spring. It's also a time to celebrate Women's History Month, a time dedicated to honoring the contributions and achievements of women throughout history and in contemporary society. It's a period for reflection, celebration, and advocacy, focusing on the strides women have made and the ongoing journey toward gender equality.
Significance of the Month
You might wonder, why do we need a whole mon...
Read More 0 likesGoogle's New Move to Pause Low-Activity Ad Groups: Implications for Hoteliers
March 2, 2024
Blog
Google Ads Enhances Budget Efficiency with Automatic Pauses
Hey hotel marketers! Starting March 11, Google Ads is implementing a new policy that's all about boosting your campaign's budget efficiency. Ad groups created at least 13 months ago with no impressions in the past year will automatically be paused. This rollout, expected to complete by April 30, aims to streamline your advertising efforts and ensure your budget is used effectively.
Understanding the Automatic P...
Read More 0 likesUncovering Hidden Opportunities: The Role of Digital Marketing in Hotel Success
March 1, 2024
Blog
Nowadays, most people look for hotels and other amenities that they offer. With a smart hotel web marketing strategy, you can approach all of these potential guests and establish a devoted consumer base for your company.
The guest's trip begins when they discover your hotel using metasearch engines, social media, or organic search engines including Google and Yahoo. Being present on these platforms is more vital than ever. Also, this is why hotel digital marketing plans sh...
Read More 0 likesGoogle Maps' Generative AI Integration: A New Frontier for Hotel Discovery
January 31, 2024
Blog
Hello, hotel marketers! Exciting news from Google Maps – they're experimenting with large language models (LLM) to revolutionize how users discover places, including hotels. This AI integration promises to transform Google Maps from a simple navigation tool into a sophisticated discovery platform.
The Power of Generative AI in Google Maps
Google's integration of generative AI into Maps is set to answer queries more intuitively, offering recommendations for restaurants, shop...
Read More 0 likesGoogle Tightens Policies on Sensitive Events in AdMob & AdSense: Implications for Hoteliers
January 22, 2024
Blog
Attention, hotel marketers! Google is rolling out a new Sensitive Events policy for its AdMob and AdSense Program Policies this February. Let's unpack what this means and why it's crucial for your hotel's digital strategy.
Understanding AdSense & AdMob
AdMob: AdMob is a mobile advertising platform designed specifically for app developers. It's a part of Google's vast advertising ecosystem. With AdMob, app developers can monetize their mobile apps by displaying in-app ads ...
Read More 0 likesThe Rise of Ajman: Your Next Hotel Opportunity in Middle East
January 7, 2024
Blog
As hoteliers, staying ahead of the curve in identifying emerging tourist destinations is crucial for strategic growth. One such hidden gem that has recently been making waves in the tourism industry is Ajman. This small yet vibrant emirate in the United Arab Emirates is witnessing a remarkable surge in tourist demand, presenting a golden opportunity for hoteliers in revenue management, distribution, and marketing.
What's New in Ajman?
Ajman's Impressive Growth in 202...
Read More 1 likeGoogle Ads Shortcuts: A Hotelier's Guide to Efficient Marketing
January 7, 2024
Blog
Are you looking to streamline your Google Ads campaigns in 2024? Google Ads offers several shortcuts and features that can save you time and enhance your campaign results. Let’s dive into these time-saving tools and why they’re essential for your hotel's digital strategy.
Google Ads Shortcuts: A Time-Saver for Hotel Marketers
Remove Duplicate Keywords
Over time, it’s easy to accumulate duplicate keywords in your Google Ads account, especially with changes in account man...
Read More 0 likesRegional Challengers vs. Global Titans: OTAs Shaping the Booking Landscape in UAE
January 2, 2024
Blog
In 2023, the online travel industry emerged from the post-pandemic lull, surpassing 2019 levels and signaling a robust recovery. Anticipated to witness a 25% growth in revenue, this resurgence was notably fueled by a robust recovery in the Asia Pacific region, surpassing initial expectations.
The growth narrative is distinctly led by booking platforms catering to the Asia-Pacific market, with names like Trip.com, TBO.com, and Rehlat exhibiting some of the most impressive g...
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