Product: Direct Bookings

Google has introduced Meridian, an open-source marketing mix model (MMM) designed to revolutionize how hotels measure and optimize their advertising spend. Built on Bayesian...

Google has begun testing a stripped-down version of its hotel search feature in Germany, Belgium, and Estonia. The experiment replaces detailed search features like maps and hotel...

Managing PPC campaigns for hotels is no small feat. Between analyzing search trends, filtering irrelevant traffic, and predicting traveler intent, the process can quickly become...