Connecting to Channels that Deliver
5 Ways to choose the best channels for your hotel?
A bad channel wastes your time. If there is a lack of content, conversions will be low. If the experience isn’t dynamic, conversions will be low. If the interface is difficult, conversions will be low. You want to avoid bad channels and only choose the best channels. So how do you choose the best channels for your hotel? Here is a five-step cheat sheet that will help you maximize the impact of each channel.
- Analyze Your Existing Business Mix
- Track Each Channel’s Revenue and Total Cost
- Attribute Ancillary Spend
- Embrace the Machine
- Be Choosy