Tag: Hotel marketing strategies

The digital marketing landscape is evolving rapidly with Google's Performance Max (PMax) and the upcoming Search Generative Experience (SGE). These AI-driven tools are set to...

Google Ads is introducing a comprehensive guide to assist advertisers with business operation verification. This development is particularly relevant for hotel marketers, as it...

Enhanced Audience Creation & New Reports for Linked 360 Campaigns Google Analytics 4 (GA4) has introduced significant updates that are reshaping how hotel marketers can track,...

Google has announced a significant update for publishers using AdSense: the introduction of programmatic bidding for inventory eligible for Limited ads, set to launch in Q1 2024....

The holiday season is a golden opportunity for hotels to boost their bookings. While many hotels have mastered the art of holiday sales, there's always room for improvement. In...

As 2023 draws to a close, it's time to look back at the significant strides made in the world of metasearch. This year has been pivotal, with advancements in user interfaces,...

Attention, hotel marketing professionals! Google AdSense has just rolled out a game-changing feature that could redefine the way you engage with potential guests: the "Related...

Hey there, hoteliers and hospitality heroes! Gone are the days when Facebook's "Reach and Frequency" was the go-to for your ad campaigns. Say a big hello to "Reservation" - the...

Hey there, digital-savvy hotel marketers! Get ready to elevate your hotel's digital game because Google just introduced an awesome feature that's about to change the game. You...