The Role of Social Media in
Hotel’s Recovery Planning

During a pandemic, companies that lead with empathy and make genuine efforts to engage with their customers are remembered even after the pandemic. According to IPA data, brands that sustain exposure throughout a crisis can increase market share by 3x and also rebound faster and stronger in recovery.

Similarly, in the post-corona era, one thing that will be changed forever is the ‘traveler’ himself. The ‘post-COVID-19 travelers’ would evaluate a hotel like never before. Travelers would be extremely cautious about where they stay. This is why, hotel marketers need to start planning for the social media engagement with the cautious travelers. Attend this webinar to understand why, when, and how to engage with the post-corona travelers on social media to create business impact.