Tips & Best Practices for Hospitality & Travel Professionals | RateGain Blog

Nowadays, most travelers begin their trip planning by conducting extensive web research. As a result, Google is the most effective platform for hotel owners and marketers regarding internet visibility. Google generates more traffic than any other search engine, and regardless of how little of the material is about travel, Google makes it relevant in searches. Running regular ads for your hotels will help you obtain large traffic, which greatly boosts hotel marketing. In fa...

The enjoyment of working in hospitality originates from entertaining visitors, not interacting with systems. If you spend hours daily on routine duties and are concerned about overselling your rooms, a channel manager booking system may be for you. A hotel channel manager booking engine is a software system that connects a hotel reservation system to distribution channels like online travel agencies (OTAs). The information then flows, changing rates and availability and re...

Hotels are always adjusting to new trends and technologies to meet their visitors' changing demands and tastes. This means that hoteliers and their staff must stay updated on future trends in the hospitality industry to remain relevant in the business. According to studies, more than half of all Facebook users (52%) are inspired by their friends' travel photos and book hotels to learn more about the business. Furthermore, websites with videos are 53 times more likely to ap...

In the ever-changing landscape of the hospitality sector, good hotel channel management has become a key to success. In fact, the hotel channel management market was valued at $687 million in 2022 and is expected to reach $1,618.23 million by 2033, rising at a steady CAGR of 8.1% between 2023 and 2033. But what is channel management, and how does it help hotels? A channel manager in hospitality serves as a skilled coordinator, assuring a seamless hotel reservation process....

Look at almost any consumer business, and you'll see how digital technology developments are fundamentally changing how consumers interact with brands before, during, and after a purchase. Consumers increasingly expect to browse, investigate, elicit comments, evaluate, and click the "book" button at their speed, time, location, and platform. So, how can you keep up with the changing consumer behavior? The good news for hotel marketing managers is that digital marketing all...

One of the most important business decisions you can ever make is picking the best channel manager software for your hotel. It might seem like a significant investment, but getting a hotel channel management system can yield higher ROI. Speaking in numbers, more than 81% of tourists desire a first-rate premium digital customer experience. Therefore, hoteliers must employ the finest channel managers for their businesses to cater to their requirements. However, with so ma...

The consideration stage of a marketing funnel is when a customer is actively looking for solutions to their problem and is considering a brand's offer as a viable solution. The goal of hotel advertising strategies in this stage is to increase the likelihood that consumers will consider your hotel when deciding on the stay locations in a particular destination. During the consideration stage of your marketing funnel, your hotel's goal should be to present the prospect with hel...

As per the report, the global revenue of the hotel industry will increase by $62.4 billion between 2024 and 2028. It sounds incredible how the hotel industry is booming, and this is only possible because of a great hotel channel management system, which helps to streamline hotel industry processes. Being a hotel owner, you have many options for distribution and expanding your business on various online travel agency booking (OTA) sites or direct bookings using your phone o...

The hospitality industry is undergoing a digital revolution. Travelers today rely heavily on online channels to research, compare, and ultimately book their stays. Traditional marketing methods still hold value, but for hotel properties seeking to thrive in the digital age, a robust digital marketing strategy is no longer optional - it's essential. The primary goal of digital marketing in the hospitality industry is to increase a property's salability to the appropriate ma...