Category: Blog

As Google continues to refine how information is aggregated and displayed in search results, AI Overviews offer a new, dynamic way for hotel marketers to boost their online...

Welcome to the future of hotel marketing! This year at Google I/O 2024, a plethora of AI innovations were announced that are set to revolutionize the way we connect with...

Google Ads has recently updated its Performance Max (PMax) campaigns to enhance full-funnel optimization, which is crucial for marketers looking to streamline their advertising...

Nowadays, most travelers begin their trip planning by conducting extensive web research. As a result, Google is the most effective platform for hotel owners and marketers...

Hotels are always adjusting to new trends and technologies to meet their visitors' changing demands and tastes. This means that hoteliers and their staff must stay updated on...

Look at almost any consumer business, and you'll see how digital technology developments are fundamentally changing how consumers interact with brands before, during, and after a...