Blog - RateGain

How Automation Can Help OTAs Handle Last-Minute Cancellations & Changes Efficiently

March 24, 2025

Blog

For Online Travel Agencies (OTAs), last-minute cancellations and booking modifications are more than just minor inconveniences—they significantly impact revenue, pricing...

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YouTube’s Mid-Roll Ad Changes: What Hoteliers Need to Know

March 1, 2025

Blog

YouTube is rolling out key updates to how mid-roll advertisements are placed in videos, effective May 12. 2025. This shift is designed to enhance the viewer experience by...

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Google Display Network Joins Demand Gen – What It Means for Hotels

Google Display Network Integration with Demand Gen: What Hoteliers Need to Know

March 1, 2025

Blog

As digital advertising evolves, Google has expanded Demand Gen to include image inventory across the Google Display Network (GDN). This change enhances campaign flexibility and...

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Stop Chasing Likes! Measure What Matters Hotel Social Media Strategies

Beyond Vanity Metrics: How Hoteliers Can Measure Social Media Impact

February 28, 2025

Blog

Social media has become a powerful tool for hotels to engage with guests, showcase their brand, and drive bookings. However, many hoteliers still rely on vanity metrics—likes,...

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Smarter Pricing, Happier Travelers: Why AI-Powered Rate Shopping is a Game-Changer

February 21, 2025

Blog

The way people book travel has changed dramatically. Travelers today have more options than ever when searching for flights, hotels, and rental cars. They hop between Online...

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Google Ads Introduces AI-Generated Images

Google Ads' New Creative Capabilities: What Hoteliers Need to Know

February 20, 2025

Blog

As the digital landscape evolves, so does the way hotels connect with travelers. Google Ads has introduced powerful new creative capabilities that leverage AI-driven image...

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Hotel PPC Made Easy: Mastering Smart Bidding for More Bookings

Mastering Smart Bidding in Google Ads: A Guide for Hotel Marketers

January 31, 2025

Blog

Maximize Direct Bookings with Smart Bidding Imagine running hotel campaigns where bids adjust automatically to attract the right traveler at the right time. That’s the power...

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How AI is Transforming Competitive Pricing Intelligence for OTAs & Travel Businesses

January 30, 2025

Blog

The Online Travel Agency (OTA) industry is fiercely competitive, with businesses constantly battling for price advantage, customer acquisition, and revenue maximization. As...

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Google’s Meridian Brings AI-Driven Insights to Hotel Marketing

Meridian by Google: Unlocking Smarter Hotel Marketing Decisions

January 30, 2025

Blog

Google has introduced Meridian, an open-source marketing mix model (MMM) designed to revolutionize how hotels measure and optimize their advertising spend. Built on Bayesian...

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Performance Max Just Got Smarter: What It Means for Hotel Marketers

January 24, 2025

Blog

In the highly competitive hospitality industry, digital marketing strategies need to be agile and data-driven. Google Ads is introducing new Performance Max updates that provide...

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