Category: Blog

2023 was a wild ride, right? Especially with AI shaking things up in the marketing world. Google has been at the forefront, making AI more user-friendly and impactful. Think Bard,...

The digital marketing landscape is evolving rapidly with Google's Performance Max (PMax) and the upcoming Search Generative Experience (SGE). These AI-driven tools are set to...

Google Ads is introducing a comprehensive guide to assist advertisers with business operation verification. This development is particularly relevant for hotel marketers, as it...

Enhanced Audience Creation & New Reports for Linked 360 Campaigns Google Analytics 4 (GA4) has introduced significant updates that are reshaping how hotel marketers can track,...

Google has announced a significant update for publishers using AdSense: the introduction of programmatic bidding for inventory eligible for Limited ads, set to launch in Q1 2024....

The holiday season is a golden opportunity for hotels to boost their bookings. While many hotels have mastered the art of holiday sales, there's always room for improvement. In...