Accurate market intelligence forms the crux of a robust revenue management strategy. Detecting market shifts, change in competitor strategy is essential to stop revenue loss and stay ahead of the competition on every channel everyday.

Optima empowers you to stay on top of market trends and your positioning by all aspects, enabling you with the largest variety of channels to shop, across the world alongside rank & market insights. Optima hands you with all the price points you will need in order to take every decision, saving you the pain of guesswork and time spent in mining various market insights.

Lightning Refresh
Refresh rates within calendar in
sixty seconds
Pricing Playground
A single view to tally your market position v/s competition across all the properties.
Geo-Rate Shopping
Shop rates exactly how they are set in your source markets
Iterative LOS
Identify minimum LoS Restrictions
from competition across all channels
Advanced Rate Tagging Engine
Track competition promotions and inclusions with a rule based engine
Mobile & Member Rates Tracking
Track mobile only promotional rates defined by your competitors

dataSURE: Machine Learning Driven Data Quality Framework

An industry first initiative to provide data that is complete and provides the full context of the intelligence to stay ahead.

Moving towards 100% Data Sufficiency

The Iterative Framework is driven by machine learning to identify and fix all data sufficiency issues to re-calibrate quality standards in the hospitality industry.

Self-Learning to control Faster Delivery

The Adaptive Framework continuously analyzes quality standards for your organisation to get your data faster.

Configurable to give you Full Control

Alerts allow you to stay on top of your scheduled reports and customize delivery.

Lightning Refresh To Impact
Real-Time Decisions

Achieve accuracy and productivity by allowing hotels to refresh and receive real-time competitor rates at the click of a button.

The availability of the most updated rates, updated in the calendar in less than 60 seconds, serves as a key input for hoteliers while developing an effective pricing strategy.

Market Compression Indicator
To Improve Yield

View multiple properties in a single dashboard through a highly intuitive interface which enables eyeballing rates across check in dates easier than ever before. Equipped with a Market Positioning widget gives you a graphical view of your price positioning vis-à-vis your competitors.

A Market Compression indicator highlights dates that can yield better due to supply in the market going down and much more made available in an excel format as well for a consolidated view across properties.

Geo-Based Shopping To Gain
From Every Market

Pricing Intelligence not customized to international markets leads to revenue loss making it important to get data that is exactly how it reflects in the source markets.

Geo-based shopping keeps you out of exchange rate calculations and prices you in the right market at the right price.

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Smart Shopping Capabilities To Identify Restrictions

  • Iterative length of stay (LOS): Spot minimum LOS restrictions applied by any of your competitors across channels
  • Mobile rates tracking: Track mobile only promotional rates defined by your competitors
  • Member rates tracking: Track closed user group promotional rates and engage with potential customers
  • Advanced Rate Tagging Engine: Advanced rule based tracking of specific promotions, inclusions or freebies your competition might be bundling with the room

Customer Speak

Resources

Icon Title CTA Type Industry Product1 Product2 Tag1 Tag2 Tag3 Tag4
Customer Success Story
Dusit Thani Hotels & Resorts
Download Now Success Story Hotel Parity+ Optima Competition price intelligence Rate parity
A Guide to Modern Online
Reputation Management Tool
Download Now ebook Hotel BrandGain Online reputation management Online reviews management
Taking A Strategic Approach
To Rate Parity In 2018
Download Now Whitepaper Hotel Parity+ Rate parity Rate disparity issues
Crash Course In Generating Demand And Revenue
Download Now ebook Hotel All Channel management Online reputation management Demand generation Distribution
A Guide On Channel Manager Comparison & Selection
Download Now ebook Hotel RezGain Channel manager Distribution
Customer Success Story of
RedDoorz Hotels
Download Now Success Story Hotel RezGain Channel manager Distribution
A Guide on Building A Revenue Centric Culture
Download Now ebook Hotel All Channel management Online reputation management Distribution
Customer Success of
Story 1589 Hotels
Download Now Success Story Hotel RezGain Channel manager Distribution
Customer Success Story of
Theme Resorts & Spas, Sri Lanka
Download Now Success Story Hotel RezGain Channel manager Distribution
Success Story of
Hotel Landmark, Bangkok
Download Now Success Story Hotel Unity Channel management Online reputation management Distribution Revenue maximization
Customer Success Story of
J5 Rimal Hotel Apartments, Dubai
Download Now Success Story Hotel Optima Competition price intelligence
A Guide on Improve Your Hotel Ranking on TripAdvisor
Download Now ebook Hotel All OTA ranking Online reviews management
Customer Success Story of
Thanos Hotels And Resorts
Download Now Success Story Hotel Unity Channel management Online reputation management Distribution Revenue maximization
Customer Success Story of
Cyprotel Hotels And Resorts
Download Now Success Story Hotel BrandGain Online reputation management Online reviews management
Customer Success Story of Landmark Grand Hotel, Deira
Download Now Success Story Hotel Unity Channel management Online reputation management Distribution Revenue maximization
A Guide To Help
You Stay On Top
Download Now ebook Hotel All Channel management Distribution
Free White Paper on “Secret of Data-Driven Hotels”
Download Now Whitepaper Hotel All Pricing intelligence Big data Business intelligence
A Guide to Hospitality Revenue
Management
Download Now Research Paper Hotel Unity Revenue management Revenue maximization
A Guide To Evolving
Role Of Revenue Managers
Download Now ebook Hotel Unity Revenue management Revenue maximization
A Guide To Select
Hotel Rate Shopper
Download Now ebook Hotel Optima Competition price intelligence
A Guide To Know About Hospitality Revenue Management
Download Now Research Paper Hotel Unity Revenue management Revenue maximization
DHISCO Switch
Download Now ebook Hotel DHISCO Switch DHISCO DHISCO Switch Distribution
DHISCO Cache
Download Now ebook Hotel DHISCO Cache DHISCO DHISCO Cache Distribution

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