Accurate market intelligence forms the crux of a robust revenue management strategy. Detecting market shifts, change in competitor strategy is essential to stop revenue loss and stay ahead of the competition on every channel everyday.

Optima empowers you to stay on top of market trends and your positioning by all aspects, enabling you with the largest variety of channels to shop, across the world alongside rank & market insights. Optima hands you with all the price points you will need in order to take every decision, saving you the pain of guesswork and time spent in mining various market insights.

Lightning Refresh
Refresh rates within calendar in
sixty seconds
Pricing Playground
A single view to tally your market position v/s competition across all the properties.
Geo-Rate Shopping
Shop rates exactly how they are set in your source markets
Iterative LOS
Identify minimum LoS Restrictions
from competition across all channels
Advanced Rate Tagging Engine
Track competition promotions and inclusions with a rule based engine
Mobile & Member Rates Tracking
Track mobile only promotional rates defined by your competitors
Airbnb Insights
Tap the information on Airbnb supply across your markets for effective rate decision making.
MarketDRONE*New Feature
Track intra-day rate and rate plan changes by hotels in real-time on a device of your choice.
Multi Lingual Support*New Feature
Optima available in Japanese and German with 24X7 local language support.

dataSURE: Machine Learning Driven Data Quality Framework

An industry first initiative to provide data that is complete and provides the full context of the intelligence to stay ahead.

Moving towards 100% Data Sufficiency

The Iterative Framework is driven by machine learning to identify and fix all data sufficiency issues to re-calibrate quality standards in the hospitality industry.

Self-Learning to control Faster Delivery

The Adaptive Framework continuously analyzes quality standards for your organisation to get your data faster.

Configurable to give you Full Control

Alerts allow you to stay on top of your scheduled reports and customize delivery.

Lightning Refresh To Impact
Real-Time Decisions

Achieve accuracy and productivity by allowing hotels to refresh and receive real-time competitor rates at the click of a button.

The availability of the most updated rates, updated in the calendar in less than 60 seconds, serves as a key input for hoteliers while developing an effective pricing strategy.

Market Compression Indicator
To Improve Yield

View multiple properties in a single dashboard through a highly intuitive interface which enables eyeballing rates across check in dates easier than ever before. Equipped with a Market Positioning widget gives you a graphical view of your price positioning vis-à-vis your competitors.

A Market Compression indicator highlights dates that can yield better due to supply in the market going down and much more made available in an excel format as well for a consolidated view across properties.

Geo-Based Shopping To Gain
From Every Market

Pricing Intelligence not customized to international markets leads to revenue loss making it important to get data that is exactly how it reflects in the source markets.

Geo-based shopping keeps you out of exchange rate calculations and prices you in the right market at the right price.

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Smart Shopping Capabilities To Identify Restrictions

  • Iterative length of stay (LOS):
    Spot minimum LOS restrictions applied by any of your competitors across channels
  • Mobile rates tracking:
    Track mobile only promotional rates defined by your competitors
  • Member rates tracking:
    Track closed user group promotional rates and engage with potential customers
  • Advanced Rate Tagging Engine:
    Advanced rule based tracking of specific promotions, inclusions or freebies your competition might be bundling with the room

Videos

Optima MarketDRONE Insights
Sandeep Singh, Senior Vice President, RateGain, speaks about MarketDRONE.
WTM London 2019
Apurva Chamaria, Chief Revenue Officer, RateGain, speaks about MarketDRONE.
Optima MarketDRONE
Jagdish Sandhu, Founder and CEO, Frozen Lime Asia, speaks about Optima.
Optima Customer Testimonial
Jagdish Sandhu, Founder and CEO, Frozen Lime Asia, speaks about Optima.
Optima Pricing Playground
360 degree insights of competitor pricing in one view.
OPTIMA dataSURE
Track intra-day rate and rate plan changes by hotels in real-time on a device of your choice.

Customer Speak

IconTitleCTATypeIndustryProduct1Product2Tag1Tag2Tag3Tag4
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