Weather, Political and Economic reasons can impact demand from key source markets. How can hoteliers adapt their marketing and revenue strategy to get more bookings
Increasing Inflation
With higher costs of traveling, guests are now looking carefully at each deal before they book. How can hoteliers make sure they give the best offer across every platform and at the same control unregulated discounts
Underperforming Demand Partners
If your demand partners are unable to get you the right amount of bookings, how can you switch over to new demand partners to get more bookings easily without extra cost, manpower and effort
Poor Targeting
Your marketing spends are unable to improve conversions on your website, resulting in reduced budgets, lesser bookings and missed revenue goals
RateGain’s 360 Degree Approach to Generate More Demand
Identify the source markets driving demand
Connect to the right OTAs to reach the source markets
End to End Digital Strategy to Engage New Demand
Adjust prices in real-time to capture demand
Monitor Parity to Improve cost of acquisition
Making Demand Generation Easier
Step 1
Target the right markets to capture demand
Track changing demand patterns across key source markets and optimize for higher conversions
Step 2
Reconfigure your source market mix based on intent
Connect to new channels that capture demand from your new source markets 80% faster and be in front of the right guest
Step 3
Optimize prices to give the best offer
Get daily custom notifications at the start of the day on competitive data that matters the most to give the best offer
Step 4
Capture maximum links on Metasearch
Use Demand based insights to optimize your campaigns on the right keywords to get more people to your website
Step 5
Monitor Parity to always Rank Number 1
On your smartphone, or on desktop – make sure organic results on OTAs as well as paid results on metasearch websites give the same rate to improve conversions
We have been able to increase our clicks by 100% compared to the previous year – and we are especially pleased about the increasing direct bookings on our homepage.